2023-05-17 19:07:05
Chaussea has announced that it has bought “the brand” San Marina, placed in compulsory liquidation on February 20. The stated objective is to offer “fashion and quality leather products”.
Chaussea, a group specializing in the sale of shoes, announced on Wednesday that it had bought the “marque“San Marina, shoemaker liquidated last February, and wants to do it”relive” with corners in its own stores, in 2024. San Marina had been placed in compulsory liquidation with immediate cessation of activity on February 20 by the commercial court of Marseille, city where the brand was created in 1981, judging that “no serious takeover project could be supported” and “the current managers have not been able to bring their reserve offer project to fruition, for lack of an investor“. The brand had some 650 employees in around 160 stores.
On Wednesday, the Chaussea group told AFP that it had “bought the San Marina brand by a decision of the Commercial Court of Marseille on May 10. The takeover only concerns the intangible assets, namely the brand, the domain name and the registered models.“, it is specified. Chaussea, who defines himself as “leader in footwear distribution in France», has nearly 500 points of sale and more than 4,000 employees. “San Marina has a very wide reputation with the general public. Through this acquisition, Chaussea aims to revive this brand as in the heyday of Michel Scotto», its founder.
Des corners San Marina in 2024
«Our priority objective is to offer the public fashion leather and quality products. We plan to open specific San Marina corners in Chaussea stores in spring 2024“said Gaetan Grieco, founding president of the Chaussea group. This brand, based in Meurthe-et-Moselle, had received the green light from the Competition Authority in 2021 to buy 128 of the approximately 500 La Halle stores, a clothing and shoe chain which had been placed in recovery the year former. Like other brands in the sector such as André, San Marina, with an estimated turnover of 79 million euros in 2022 but liabilities close to 56 million euros, had suffered in particular from social movements such as the yellow vests, the 2020 health crisis and its consequences, as well as competition from online sales combined with inflation.
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