On the most famous red carpet in Italy, the Venice Film Festival, La Truccheria Cherie, the beauty brand made in Sicily created by the international Make-up Artist, Orazio Tomarchio, made its debut. An extraordinary achievement for a company that, starting from the heart of Sicily, has conquered the glamorous shores of the Serenissima, taking care of the beauty looks of the most acclaimed celebrities. In a locked-down Venice, reserved for a select few due to the strict security measures and the exclusivity of the event, Orazio Tomarchio has managed to “overcome the barriers imposed by the beauty sector lobbies, which have monopolized the festival for years”, as he explains in the note.
“La Truccheria Cherie debuted on the red carpet in Venice with five names of international caliber: Malika Ayane, Jessica Notaro, Madalina Ghenea, and Tiziana Rocca, General Manager of the Filming Italy Festival, bringing our brand not only to major events, but also to the most iconic locations in the city such as the luxury hotels on the Lido and in the center”, said Orazio Tomarchio. A result that goes beyond simple presence: La Truccheria Cherie has earned the trust of the stars thanks to the quality of the service, the excellence of the products and the professionalism of a close-knit team. “This success is not just a source of pride, but a meritocratic recognition from the celebrities who have chosen and supported our brand and our work”. The presence of Orazio Tomarchio and his team at the Venice Film Festival represents a small shoot that the company is cultivating to continue to grow and establish itself on the international scene. “The Venice Film Festival must increasingly open up to entrepreneurial realities that, with passion and dedication, work behind the scenes. We are satisfied and happy. Ready to reconfirm our presence in the future”, concluded Tomarchio. After years of experience gained in prestigious events such as the Taormina Film Fest and Taobuk, Orazio Tomarchio and La Truccheria Cherie have also made themselves noticed in Venice.