“China’s pioneer” – Liu Wen as ambassador for the luxury house Bulgari

by time news

2023-06-09 08:00:08

Luxury house Bulgari has named Chinese supermodel Liu Wen as the brand’s newest global accessories ambassador. So, Wen will be the face of the House’s leather goods, eyewear and accessories.

The model stars in the brand’s ‘Made in Eden’ campaign, which celebrates the legacy of the famous ‘Serpenti’ emblem and features bags from the ‘Serpenti Forever’ Fall-Winter 2022 collection and the ‘Serpenti Cabochon’ handbag . They pose in the dreamy setting of a pebbly beach, and fellow model Vittoria Ceretti can also be seen. Her solo appearance in the Fall/Winter 2023 handbags and accessories campaign, Wen is photographed alone, the images are characterized by soft contrasts on a yellow background and offer the perfect platform for the supermodel to be able to do her job well: she presents (herself)! From Beijing to the world’s catwalksLiu Wen is considered China’s first ever supermodel and a pioneer in the fashion industry. In 2006, she was discovered in Beijing and immediately taken to Paris. She soon flew to New York, where she shot her first campaign with Steven Meisel, and quickly became a fixture on the high fashion catwalks in New York, Paris and Milan. Bulgari’s most beautiful facesBulgari ambassadors include among others also Lisa from the South Korean girl band Blackpink and actresses Zendaya, Anne Hathaway, Priyanka Chopra Jonas and Shu Qi.
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