Chinese online retailers Shein and Temu are European in a sense

by time news

2024-07-08 17:45:00

In order to comply with the terms of the Digital Services Law, the regulation which governs the single market for digital services from 2022, two large Chinese online retailers were ordered to respond to “requests for correct information” What does the European Commission say?.

With the slogan “buy like a billionaire”, the Temu platform is suspected of selling at a loss in order to gain market share, but also of reselling the personal data collected. For Shein, the platform is often targeted for the violation of human rights or the presence of toxic products in clothing. These abuses were attacked without haste by the European Union (EU), first asking it to justify the measures taken to guarantee European sites in accordance with EU regulations.

The famous Chinese retail giants, known all over the world, must also provide Brussels with clear information on their “dark processes”, namely the process that allows Internet users to pick up products they have never seen before.

According to the European Commission, “this enforcement measure is also based on a complaint filed with the Commission by consumer groups”. Among these organizations, we find UFC-Que Choisir for France, which denounces on your site “that the Temu platform does not guarantee its users a safe, predictable and reliable online environment”. He then asked that “the platform fully respect its legal obligations and allow transparency.” »

As reported RFI, interfaces mislead consumers, for example showing alert messages on the app, which are actually false promotions. Also, the pictures showing the products do not “correspond at all to the products offered”. The protection of the label is also a priority. With the sale of content such as porn movies, the platform cannot provide a healthy place for young people. The list is long and time is running out. In order to report on their actions to comply with European digital regulations, the two Chinese sites have until July 12 to present their certificates. If this does not fit the European Union, the fine will be high. At 6% of their annual global turnover, Temu risks having to pay a billion euros, while Shein will increase the money by paying around three euros.

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