2023-12-10 07:05:00
Gramado in Rio Grande do Sul, has its high season when all other destinations in Brazil are in low season. How do your Entrepreneurs and Authorities manage to attract more tourists when it is cold, rainy, there are storms and even snow falls? Something that is thought impossible in the country with the largest amount of Amazon rainforest.
The answer is: Chocolate… and FESTURIS, the fair that turns this city in the month of November into the epicenter of global B2B tourism for 35 years; this 2023 with the presence of 15,000 professional visitors, 400 stands, 2,700 brands, more than 40 world destinations and 27,000 square meters of surface.
Gramado invented the “Biggest Christmas in the World” with streets soundtracked with Christmas carols, many artisanal chocolate factories, Christmas decorations of all sizes and spectacular shows, which bring together families and couples from all over the planet, who walk hugging through its streets, enjoying of the fragrances of its flowers that abound and color the city. With barely 30,000 inhabitants, Gramado has already exceeded 7 million tourists.
Obviously there are countless attractions, museums, theme parks, one of the best cuisines in the world, a product of the fusion of cuisine brought by Italian settlers and Brazilian products, security, cleanliness, gigantic and spectacular shows, a hotel plant that every year It is surpassed: this 2023 the Hotel del Chocolate and an efficient general organization were opened, a product of the harmonization between public and private companies, something difficult to see in other corners of Latin America.
2 months ago I had the fortune of being in Montevideo, when Marta Rossi and Eduardo Zorzanello, with the kindness of the Minister of Tourism of Uruguay, Tabaré Viera; They presented FESTURIS 2023 with the joy that characterizes them, but above all with the overwhelming figures, which make this event the best fair to do tourism business.
In addition to being a regular guest at FESTURIS, I always have the fortune of meeting Marta and Eduardo at other fairs, so I feel like they are the absent family, whom I always invite to Baños de Agua Santa and I have the hope of one day being able to to return the courtesies and kindness that they have always shown me for 15 years.
#Christmas #tourism #Comercio