Disney, Viktor&Rolf, and Mattel Unveil Bold New Cinderella Collector Doll
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A groundbreaking collaboration between Disney, fashion house Viktor&Rolf, and toy manufacturer Mattel is set to redefine the world of collector dolls, offering a fresh, modern take on the beloved Cinderella story.The project, lauded as a testament to Disney’s creative leadership, aims to deliver a vision of princesses that is both bold and authentic.
This unique partnership unites Viktor&Rolf’s high-fashion design aesthetic, Mattel’s expertise in doll creation, and Disney’s enduring storytelling prowess. According to a company release, the “tri-lab approach” is intended to fuel a modern Princess vision.
A New Lens on a Classic Tale
The launch celebrates Cinderella’s legacy while inviting collectors of all ages to experience Disney Princess storytelling through a new perspective. this isn’t simply a reimagining of a classic character; it’s an invitation to engage with the narrative in a more contemporary and elegant way. One analyst noted that this collaboration signals a broader trend of luxury brands partnering with entertainment giants to tap into established fan bases.
Availability and Exclusive Access
Limited quantities of the Cinderella collector doll will be available for pre-sale beginning January 20, 2026, through both MattelCreations.com and Viktor-rolf.com.Shipments are scheduled to commence in early spring. The highly anticipated doll will make its official debut on january 21, 2026, at the musée des Arts Décoratifs in Paris during Paris Fashion Week.
Behind the Scenes: A Documentary Premiere
Fans and collectors will gain an exclusive look into the creative process behind this collaboration with the premiere of Disney Princess: Create Your World – Mattel and Viktor & Rolf. The thirty-minute documentary will stream on March 24, 2026, on Hulu and the digital platforms of ABC Owned Television Stations.
This documentary offers a rare glimpse inside the creative process that brought this iconic collaboration to life.
Through this collaboration, Disney reaffirms its position at the forefront of creativity, transforming dreams into tangible, collectible, and truly unforgettable experiences.
Why: Disney, Viktor&Rolf, and Mattel collaborated to create a modern, high-fashion collector doll of Cinderella, aiming to appeal to both long-time collectors and a new audience. The partnership leverages each company’s strengths: disney’s storytelling, Viktor&Rolf’s design, and Mattel’s doll-making expertise.
Who: The key players are Disney,the entertainment giant; Viktor&Rolf,the Dutch fashion house; and Mattel,the toy manufacturer. The collaboration targets collectors of all ages and fans of Disney Princesses.
What: The collaboration resulted in a limited-edition Cinderella collector doll, designed with Viktor&Rolf’s aesthetic and produced by Mattel. A thirty-minute documentary, Disney Princess: Create your World – Mattel and Viktor & Rolf, will also premiere, offering a behind-the-scenes look at the project.
How: The doll will be available for pre-sale on January 20, 2026, via MattelCreations.com and Viktor-rolf.com, with shipments beginning in early spring. The doll will officially debut at the Musée des Arts Décoratifs in Paris during Paris Fashion week on January 21, 2026. The documentary will stream on Hulu and ABC Owned Television Stations’ digital platforms on March 24, 2026.
