2024-05-21 14:24:58
Selling model change by way of the ‘New Bibigo World, a Tastier’ marketing campaign
Varied occasions shall be held on-line and offline… Picnic shall be held on the twenty fifth and twenty sixth at Chavitseom Island within the Hangang River.
Bibigo renews itself and begins speaking with shoppers.
CJ CheilJedang introduced on the twenty first that it’ll maintain numerous shopper occasions together with a large-scale marketing campaign to advertise Bibigo’s new BI (Model Id).
Final February, CJ CheilJedang renewed the Bibigo model to satisfy the expectations of worldwide shoppers. The brand new BI is a picture of a eating desk symbolizing the reference to individuals who share Korean meals tradition, and comprises the desire to increase the scope of Korean meals by breaking away from the present stone pot form. As well as, the truth that it’s a Korean model was emphasised by together with Korean in addition to English notation.
First, a marketing campaign video containing the message ‘The brand new bibigo world turns into extra scrumptious’ was launched. The Bibigo character utilizing the brand new brand was additionally launched. The video conveys the worldwide adjustments of Bibigo by displaying shoppers from numerous nations and ages having fun with the newly reworked Bibigo merchandise.
Varied shopper occasions are additionally held on-line and offline. The ‘Bibigo Supermoon Picnic’ shall be held at Chavit Island in Banpo Hangang Park, Seoul for 2 days beginning on the twenty fifth. A 10m massive moon sculpture with the bibigo brand engraved on it is going to be floated to announce the brand new look. Contributors shall be supplied with tteokbokki, complete shrimp dumplings, bungeobbang, seaweed rolls, and so on.
CJ The Market’s official mall will maintain a particular exhibition beginning in Might and maintain numerous giveaway occasions for patrons who buy bibigo merchandise with the brand new bundle or confirm SNS. We plan to present away a Mini Cooper, Bibigo Supermoon Picnic invitation, and Bibigo items, and make the Bibigo character right into a KakaoTalk emoticon and distribute it without spending a dime. In June, a particular exhibition providing as much as 50% low cost on CJ CheilJedang merchandise shall be held by way of on-line and offline distribution channels. Prospects who buy bibigo merchandise can even obtain renewal commemorative items corresponding to bibigo picnic mats, air beds, toy cameras, seaside towels, and cooler luggage.
A CJ CheilJedang official mentioned, “We hope that the brand new Bibigo will develop into broadly identified by way of this marketing campaign. “Primarily based on the brand new BI, we’ll try to make sure that everybody all over the world can take pleasure in a scrumptious life,” he mentioned.
Kim Sang-jun, Donga.com reporter [email protected]
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2024-05-21 14:24:58