“Classic bear cub with electronic filling” – Kommersant FM – Kommersant

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“Kommersant FM” columnist Alexander Levy talks about the Russian development for children “smart” Mishka.

My childhood friend’s uncle regularly went on business trips to India and brought mobile soldiers from there. For the village children of the early 1990s, these were fantastic toys. Although their benefits were not obvious. They did not add knowledge about military affairs, types of troops or human anatomy. It was only clear that work abroad was needed. For almost three decades, technology has evolved dramatically, and the assortment in toy stores has been enriched with electronic goods from different countries.

Against this background, it is especially pleasant to see that it is the Russian development that can be an attractive and truly useful toy for children, at least for toddlers. I’m talking about “smart” Bear – this is a classic teddy bear, but with electronic filling. It has an NFC sensor built into one of its paws. In general, each foot has its own set of functions. Also hidden inside the toy are sensors for wireless connection via Wi-Fi and Bluetooth. The novelty communicates with the child through the built-in speaker.

How does it work and what is it for? The toy is recommended for children aged 3 to 5 years. I would divide its main functions into three categories: entertainment, training and education. “Smart” Bear speaks in a very cute, I would even say, charming cartoon voice. He can tell the child fairy tales, poems, play riddles with him or tell curious facts, for example, about natural phenomena. He can also joke or, say, praise the baby.

In addition, the set includes special cards with NFC tags. With their help, the “smart” Bear will help the child get the first counting skills, study the numbers, a few stickers in the set, also with built-in tags, instills good habits in kids and relieves parents a little. These pictures activate special scenarios. Let’s say images with a tooth will motivate a baby to take care of his teeth. And the drawn month will start the reading of the night fairy tale. A picture with a man doing sports will turn on the gymnastics mode.

Smart Bear needs Wi-Fi to update software and content. He already has a set of literary works out of the box, but their base can be updated by subscription. And Bluetooth is required to connect to the mobile app. And this is another pretty useful tool for parents when communicating with their children. At some point, the “smart” Bear can captivate adults quite strongly, so I sincerely advise future owners to play enough themselves while checking and preparing the toy for use by children.

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