Claude Debussy and Erik Satie, export champions with Daft Punk and Jul

2023-06-06 12:50:00

The income of artists produced in France jumped 21% on Spotify, to 225 million euros in 2022. More than half comes from listening abroad.

Pair Olivier Ubertalli

The Daft Punk duo is third in the top 10 most listened to artists produced in France on Spotify outside of France.
© Nicolas Landemard / Le Pictorium / MAXPPP / Le Pictorium/Maxppp

Published on 06/06/2023 at 12:50 p.m.

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Cocorico! Artists produced in France saw their streaming revenues increase by 21% on Spotify in 2022, to 225 million euros, three times more than five years ago, revealed the platform of Swedish origin. “More than half of the royalties generated by artists come from listening to fans abroad. This means that the export share is over 50%,” rejoices Antoine Monin, Managing Director of Spotify France and Benelux.

This is the first time that the platform, which claims a quarter of the global streaming market and 210 million paying subscribers for 515 million active users, has published economic data on France, as part of a transparency (and communication) called Loud & Clear.

The top 10 of the most listened to artists outside of France range from electro to rap, via pop. We first find the trio of the French touch, namely David Guetta, DJ Snake and Daft Punk. Then come Jul, Manu Chao, M83, Indila, who benefits from the TikTok effect, Aya Nakamura, Ofenbach and Gims. Spotify specifies that 59% of Aya Nakamura’s “streams” (digital listening) came from listening to listeners around the world in the past 30 days.

READ ALSOThe most listened to artist on Spotify in 2022 in France is a rapperMore surprisingly, French classical music manages to find a place among the most listened to artists internationally. THE Moonlight and the Gymnopedics have their followers. Thus, the composers Claude Debussy (1862-1918) and Erik Satie (1866-1925) join the top artists who generate more than 10 million streams per month outside France. “We don’t just export DJ Snake and Jul, but also Satie and Debussy, proof that French music shines in all its diversity,” insists Antoine Monin.

A future increase in the price of the subscription?

Spotify now pays almost 70% of its turnover from subscriptions and that generated by advertising to music rights holders. “This is where it gets complicated because we don’t pay these revenues directly to the artists. It is impossible for us to say how much an artist earns exactly in fine. It depends on the model he has chosen, in particular concerning distribution, ”explains the general manager of Spotify France and Benelux. The phonographic part (recording) can go to music labels and distributors, while the publishing part (publishing) remunerates the songwriters.

READ ALSODisney, Amazon Prime Video, Paramount… Video streaming in the hardUnlike Apple Music and Deezer, Spotify has not yet increased its monthly subscription price in France. Music labels are demanding a hike in order to collect more money. Spotify’s monthly price is around 10 euros, compared to around 11 euros for its two other competitors. “We have started to increase our prices in certain countries, such as Norway, and we will continue to do so in the coming months”, indicates Antoine Monin, who recalls that the French “still have some catching up to do with neighboring countries” in the use of streaming.

On Monday, the Swedish streaming giant announced the cut of 200 positions in its podcast business. “The advertising market being very constrained at the moment, it was necessary to readjust”, justifies the leader of Spotify. The Cassandres may see this as a sign of the imminent death of the podcast, which is struggling to find its economic model.