2023-07-28 17:32:54
In an effort to promote entrepreneurship among Guatemalan women, the Coca-Cola Guatemala Bottler System has entered into an exciting partnership with the organizations Bridge For Billions and Wakami to present the inspiring results of the “Ella Emprende” program. This incubation platform has provided participants with an invaluable opportunity to develop their entrepreneurial skills and achieve success in the entrepreneurial world.
Perspective Writing
The “Ella Emprende” program has been a true catalyst for change, bringing together a group of 24 women entrepreneurs from different regions of Guatemala, including Guatemala City, Quetzaltenango, Escuintla and Quiché. During an exciting period of 5 months, these talented women have actively participated in the program, with the support and guidance of national and international specialist mentors.
The main objective of the program was clear and ambitious: to provide the necessary support to turn the ideas of these entrepreneurs into successful businesses. With a comprehensive vision, tools were provided to develop a solid business model, define effective marketing strategies and properly project their business finances. All of this with the purpose of enhancing their capacities and ensuring sustainable growth.
Gabriela Arias, Legal and Corporate Affairs Manager of the Coca-Cola Guatemala Bottlers System, proudly expressed the company’s commitment to equal opportunities and support for the growth of women in the business field. This alliance with Bridge For Billions and Wakami represents a significant step towards the empowerment of women entrepreneurs in the country.
After the training and education phase, the program offered an exciting opportunity for the most outstanding entrepreneurs: to compete for one of the three available seed capital amounts. This injection of funds will allow them to invest in their projects and take them to the next level, thus strengthening their ability to make a difference in their communities and in the local economy.
Abigail Tzunún, Program Manager for Bridge for Billions, shared her excitement at having guided these talented women towards the consolidation of their business models. At Bridge For Billions, her commitment is to provide access to quality business insights, enabling female entrepreneurs to thrive and create innovative solutions that create positive impact.
The commitment of the Coca-Cola Guatemala Bottlers System is not limited only to the business sphere, but also encompasses a strong social and environmental responsibility. The company reaffirms its commitment to strengthen the social agenda in line with solid sustainability and corporate governance criteria. Through community development programs such as “Ella Emprende”, the company shows its focus on empowering women entrepreneurs, promoting entrepreneurship throughout the country and generating a positive impact on Guatemalan society.
These exceptional women have shown remarkable potential to take their ventures to the next level, and it is hoped that the program has planted a seed of transformation in their future plans. The success of these entrepreneurs is a testament to her dedication and effort, backed by the valuable financial support, skills and knowledge obtained during the “Ella Emprende” program. Congratulations to all of them for their courageous entrepreneurial spirit and for inspiring future generations of women leaders in Guatemala!
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