Communication Techniques from the Advertising World for People with Dementia

by time news

2023-08-15 20:26:49
New Techniques to Improve Communication with People with Dementia

Communication techniques used in the advertising world can be very effective in persuading people to buy a product. However, these techniques can also be applied to enhance communication with people who have dementia, according to communication scientist Kasper Bormans. In his latest book, ‘Making Time for People with Dementia,’ Bormans outlines three techniques that can make a significant difference for individuals with dementia.

The first technique Bormans introduces is the “Midas touch.” This concept is widely used in the commercial world, where salespeople often touch customers subtly on the shoulder or forearm. This touch triggers the production of oxytocin in the brain, which is known as the happy hormone. When someone with dementia is touched in a similar manner, it increases their level of trust and confidence. For instance, gently suggesting a walk in the courtyard after a subtle touch may make the client perceive the activity as less daunting.

The “Yes room” technique involves getting someone to say “yes” to a series of questions, increasing the likelihood that they will continue to respond positively. By consistently giving positive responses, individuals are more inclined to maintain this positive mindset. Bormans suggests using non-verbal cues, such as nodding, while posing questions to increase the chances of receiving a positive response. This technique can be particularly beneficial when trying to convince someone with dementia to take their medication.

The third technique, “Wrap a question as a statement,” takes into consideration the sensitivity of people with dementia to the way something is said. When asking a question, the pitch of one’s voice tends to rise at the end, indicating uncertainty. This uncertainty can result in resistance from the client. Bormans advises using a more confident tone by softening the uncertain pitch of the question, making it sound more like a statement. This monotone approach may be perceived as absolute truth by someone with dementia.

In his book, Bormans provides additional tips and techniques for effectively communicating with people with dementia. These techniques aim to improve the connection and understanding between caregivers and individuals living with dementia, ultimately enhancing their overall well-being.

To learn more about these communication techniques, you can find an extensive interview with Kasper Bormans. Additionally, Bormans’ book, ‘Making Time for People with Dementia,’ offers further insights into how to effectively communicate and engage with individuals affected by dementia.]
#ways #dementia #moving

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