2023-10-05 07:25:36
Coffee beans after being roastedImage: Heiko Kueverling/Zoonar/picture alliance
Bean-free coffee emulates the molecular structure of traditional coffee, recycling materials and incorporating new processes. At stake, they say, is the environment.
A Seattle-based startup launched the world’s first grain-free coffee this week, in an attempt to reduce the environmental impact caused by the current production model of the popular beverage.
Bean-free coffee has attracted the attention of investors, who have injected $51.6 million into the Atomo Coffee firm. They are betting that the new drink, produced using procedures that emulate the molecular structure of coffee, will be a success among consumers.
Coffee and environmental impact
As the impact of global warming becomes clear, coffee plantations, specifically those growing the more delicate Arabica variety favored by baristas, are taking place at increasing altitudes. Esco in turn causes increasing deforestation which is the second main cause of climate change after the burning of fossil fuels.
Studies have shown that by 2050 approximately half of the area currently used to grow coffee could become unproductive due to climate change.
“Coffee is causing deforestation at a pretty alarming rate – almost up to ten (New York) Central Parks a day,” said Atomo CEO and co-founder Andy Kleitsch ahead of the launch of grain-free coffee during the Coffee Festival. , In New York.
“We are talking about a ‘coffee maker’ that never stops, always looking for more land, and that is what we are trying to avoid,” he stated.
Coffee changes with the world
Atomo says that in its trials to evaluate the environmental effects of grain-free coffee production, 93% less polluting emissions were caused and 94% less water was used than in normal coffee production. Magazine Time named this production model as one of the 200 best inventions of 2022.
Initially, Atomo is targeting coffee shops rather than stores and supermarket chains, as its roasted coffee will be sold wholesale at a price of $20.99 per pound, up from $10-14 per pound. pays the average coffee shop in the United States.
However, Atomo says it is in talks with most of the world’s major coffee companies to integrate its supply.
“All of them (the big coffee companies) know that they have a problem with the availability of coffee in the next 20 or 30 years, and they are trying to get ahead of the problem,” Kleitsch said.
EL(reuters)
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