2024-08-03 08:37:37
The ambitious project poses risks and goes against Salvadoran law, which prohibits practices that could lead to the formation of monopolies, according to economic experts.
In El Salvador, we seek to promote a healthy Economic Freedom that does not harm fair competition between companies.
The $60 million investment for the plant has generated uncertainty about who the real investor will be and who will keep control of the brands, as well as whether these brands will become Guatemalan. In addition, it is worrying that the origin of this multimillion-dollar capital has not been mentioned.
CBC, a partner of Ambev Central America, is currently responsible for importing, marketing and distributing the brand in the country.
In the beer sector, the concern lies in the current economic concentration, which represents one of the main challenges in the Salvadoran market. This situation becomes more relevant at a time when the government seeks to promote competition and ensure that Salvadorans can purchase products at fair prices.
