The Confcommercio campaign “The future does not () close” starts today, a major national initiative with a dual objective of drawing attention to the dramatic situation that entrepreneurs in the sectors most affected by the pandemic are experiencing – tourism, catering, cultural sector and recreation, clothing, transport, professions – and send a strong message about the desire to restart: to allow companies, whose activities are still stopped or drastically reduced by restrictions, to be able to reopen, where possible, in safety and thus avoid definitive closure and job loss.
The campaign is now broadcast on Confcommercio’s social channels – with the hashtag # ConfcommercioCè – and will involve the entire confederal system through the territorial associations and trade federations with a single format. This initiative is the “framework” within which various kinds of initiatives will take place in the territories with the aim of informing in a widespread manner what the real damage has been to the companies in the service sector and strengthen Confcommercio’s requests to the Government for more refreshments robust, more inclusive and more timely.
Visually accompanying the slogan “The Future does not () close”, a video and author photos with a strong emotional impact that show, in the most realistic way possible, the effects of the pandemic, especially in trade, tourism and culture. In fact, in 2020, according to estimates by the Confcommercio Research Department, 160 billion euros of GDP and almost 130 billion of consumption were lost and around 300,000 non-food trade and service businesses disappeared from the market, of which about 240,000 solely due to the pandemic, and 200,000 professional activities.
Among the sectors most affected are the catering with turnover losses of 38 billion, the tourism sector with a loss of production value of 100 billion (over 13 billion less turnover in the hospitality sector alone), the clothing and footwear sector with 20 billion less consumption and the cultural and recreational sector where, between cinema and live entertainment (music, theater, opera, dance), the losses exceeded 1 billion.