Diners heading out for meals this Easter should be vigilant about the fine print on their bills, as a leading consumer watchdog warns that some businesses may be applying misleading fees. While surcharges are common during holiday periods to offset increased labor costs, Consumer NZ has clarified that applying a “public holiday surcharge” on Easter Sunday is a misrepresentation of the law.
The distinction lies in the legal definition of statutory holidays. In Novel Zealand, only Good Friday and Easter Monday are recognized as statutory holidays. Any business that adds a surcharge to a bill on Easter Sunday and justifies it as a public holiday fee is providing inaccurate information to the customer.
Jon Duffy, chief executive of Consumer NZ, emphasized that while businesses are generally free to set their own pricing structures, they must remain transparent about the justification for those costs. The issue is not the existence of the fee itself, but the reasoning provided for it.
The Legal Framework of Surcharging
The ability of a business to levy extra fees is governed by the Fair Trading Act 1986, which prohibits businesses from engaging in conduct that is misleading or deceptive. According to Duffy, the law does not forbid the act of surcharging, but it does forbid lying about why a surcharge is being applied.

“They can apply a surcharge if they want to and customers – if they decide they don’t like that surcharge – can decide that they will take their custom elsewhere,” Duffy said. “The rules, as they exist under the Fair Trading Act, simply say that businesses can’t mislead you about the reason for that surcharge.”
For many in the hospitality industry, the temptation to surcharge on Easter Sunday stems from the high demand and the perceived “holiday atmosphere” of the long weekend. However, from a regulatory standpoint, labeling a Sunday fee as a “public holiday” charge is an incorrect claim. Duffy suggested that businesses could instead choose to spread their annual holiday wage costs across their standard pricing throughout the year to avoid these seasonal frictions with customers.
Transparency and Disclosure Requirements
Beyond the reasoning for the fee, the method of disclosure is equally critical. Under consumer protection standards, surcharges cannot be a surprise revealed only at the moment of payment. Businesses are required to clearly and prominently disclose any additional fees in advance.
Duffy noted that disclosure must be obvious to the average consumer, criticizing the practice of hiding fees in inconspicuous locations. He remarked that such notices should not be “hidden behind the counter or on a note put back in the employee toilets,” suggesting that the current level of transparency in some establishments is insufficient.
Consumers who encounter misleading surcharges or hidden fees have several avenues for recourse. They can file a formal complaint with the Commerce Commission, the government agency responsible for enforcing the Fair Trading Act, or report the incident directly to Consumer NZ to help track systemic issues within the industry.
The Broader Battle Over Payment Fees
The controversy over Easter Sunday surcharges is part of a larger, ongoing tension regarding how New Zealanders pay for goods and services. In recent years, “paywave” or EFTPOS surcharges have become increasingly common, often applied inconsistently across different retailers.
This trend led the government to introduce legislation last year aimed at banning in-store card surcharges. However, the bill has stalled on Parliament’s Order Paper. This delay comes four months after the Finance and Expenditure Committee released its report on the matter, leaving a legislative vacuum that continues to frustrate consumer advocates.
| Stakeholder | Position on Blanket Ban | Primary Argument |
|---|---|---|
| Consumer NZ | Support | Reduces inconsistent fees and protects consumer wallets. |
| ACT Party | Oppose | Retailers would be forced to raise base prices to absorb costs. |
| Minister Scott Simpson | Reviewing | Pausing to conduct further policy work. |
The political divide is stark. The ACT party has stated it will not support a blanket ban on these fees, arguing that the costs of processing digital payments are a real business expense that would inevitably be passed on to the consumer through higher shelf prices if surcharges were outlawed.
Despite this opposition, Commerce and Consumer Affairs Minister Scott Simpson has maintained that the legislation is not dead. Simpson indicated that he is currently pausing the process to perform additional work on the policy to ensure it is balanced and effective.
Disclaimer: This article provides general information regarding consumer rights and does not constitute legal advice. For specific legal disputes, consumers should consult a legal professional or the Citizens Advice Bureau.
The next critical checkpoint for the paywave surcharge ban will be the Minister’s update on the revised policy, which is expected to determine whether the bill will proceed to a final vote or be significantly amended to accommodate retail concerns.
Do you believe public holiday surcharges are fair, or should businesses absorb the cost of labor? Share your thoughts in the comments below.
