2024-02-12 15:33:53
Starbucks and McDonald’s have been affected by an international boycott campaign since the start of the Israeli offensive in Gaza. How effectively? Concretely, observe the Financial Times, social networks “pullulent” alternatives to the sophisticated beverages of the American coffee chain. Like this video from Walla Abu-Eid, who explains on TikTok, from Sydney, to his 130,000 subscribers: “Pour the cold milk over it, then the vanilla syrup, the ice cream and two dashes of coffee,” before concluding : “Let’s continue the boycott… What Starbucks drink am I going to make now?”
McDonald’s acknowledged last week that its fourth-quarter sales were “affected by war-related boycotts”, explains the British economic daily.
Both campaigns began shortly after the Israeli army invaded Gaza. Starbucks found itself “at the heart of the conflict between pro-Palestinians and pro-Israelis” after having
#Consumption #Gaza #war #affects #sales #Starbucks #McDonalds