Consumption of fruit in the main season: Diversify markets, increase export value | Business

2023-06-03 04:08:23

Delegates visit stalls at Hung Yen fabric market 2023. (Photo: Do ​​Huyen/VNA)

In order to promote the consumption of fruit products that are in the harvest such as litchi, longan, mango… The Ministry of Industry and Trade has coordinated with ministries, branches and localities to promote activities. promotion in domestic and foreign markets, thereby ensuring stable output and improving the value and income of people.

Ready for a successful crop

According to Mr. Tran Quang Tan, Director of Bac Giang Department of Industry and Trade, the province’s lychee output in 2023 is estimated to be over 180,000 tons, the lychee harvest time is from May 25 to July 30, 2023.

Currently, China continues to be identified as the traditional market for Bac Giang’s lychee consumption, in addition, other markets such as the United States, the European Union (EU), Japan, Korea, and Australia , Malaysia; The United Arab Emirates (UAE), Singapore, the Middle East, Thailand… are all potential markets for lychee export.

To prepare for this year’s lychee crop, Bac Giang province has prepared many solutions to help people consume products, such as securing capital, electricity, foam boxes, environmental sanitation, preparing warehouses, etc. transport facilities, weighing points, concentrated lychee purchasing as well as ensuring security and order, traffic safety and other services…

“Bac Giang will create all the best conditions for businesses and traders to come to the locality to carry out the production, processing and consumption chain of lychee in the area,” said Mr. Tran Quang Tan.

[Hơn 200 doanh nghiệp tham gia kết nối giao thương Việt Nam-Trung Quốc]

According to Mr. Tran Van Hao, Director of Hai Duong Department of Industry and Trade, currently, Hai Duong has nearly 9,000 hectares of litchi, of which early lychee accounts for about 30%, lychee in the main season accounts for 70%.

In 2023, the province’s litchi is expected to be about 61,000 tons, of which, early litchi is about 31,000 tons; lychee in the main season is about 30,000 tons. Most of Hai Duong’s fabrics are produced according to safe processes, of which 500 hectares of fabric are certified to meet VietGap and GlobalGAP standards; eligible for export to high-end markets.

The whole province has 203 codes of growing areas for export, and 21 codes of packing establishments for export to markets; in which China is 13 codes; the rest are the United States, Australia, New Zealand, Japan and Thailand.

According to Mr. Tran Van Hao, Hai Duong’s litchi fruit is beautifully designed, lychee in the main season begins to be harvested from June 5 to the end of June 2023, concentrated in the period from June 10 to 20, 2023. “The quality of Hai Duong lychee meets the requirements of domestic consumption and export,” said the Director of Hai Duong Department of Industry and Trade.

Harvesting lychee gardens that meet export standards in Luc Ngan, Bac Giang. (Photo: Dong Thuy/VNA)

Meanwhile, according to a report of Hung Yen province, in 2023, Hung Yen province has 2 types of litchi, Phu Cu early-ripening hybrid lychee and Hung Yen egg lychee with a total cultivation area of ​​1,100 hectares with an output of about 12,700 tons. For longan, the province has a cultivation area of ​​over 4,730 hectares with a total output of about 45,000 tons.

Over the past time, trade promotion activities, connecting supply and demand have been strongly deployed locally. In particular, focus on organizing fabric trade promotion fairs and organizing a series of trade promotion events for longan.

“To promote the market, export and connect consumption for longan and litchi. Hung Yen Department of Industry and Trade has issued a plan to organize a conference to connect the export of longan and processed products from longan to the Japanese market in 2023, in order to connect production facilities and agricultural export enterprises. products to the Japanese market,” said Mr. Tran Van Cuong, Deputy Director of Hung Yen Department of Industry and Trade.

Open the market, promote export

A report by the Department of Crop Production, Ministry of Agriculture and Rural Development shows that the country’s fruit output in the second quarter of 2023 is estimated at over 2.6 million tons. In which, lychee reached 330,000 tons, longan 110,000 tons. In addition, hundreds of thousands of tons of pineapple, mango, orange, and dragon fruit are also in the harvest.

To support exports, Mr. Do Ngoc Hung, Commercial Counselor, Vietnam Trade Office in the US said that the US market still has a lot of room for Vietnamese fruit to expand and develop.

However, in order to access this potential market, Mr. Hung said that the geographical distance is too far, leading to a long shipping time. In addition, there is no US standard irradiation facility located in the North…

Therefore, in order to remove difficulties for Vietnamese exports, the Vietnam Trade Office in the US coordinated with relevant agencies to negotiate with the US Animal and Plant Quarantine Agency (APHIS) and was allowed to add added a partner that is an enterprise of Bac Giang to the list of companies that signed an agreement with APHIS on behalf of the Hanoi Irradiation Center on the certification of irradiation facilities to export lychees to the United States.

For the Malaysian market, said Mr. Le Phu Cuong, Commercial Counselor, Vietnam Trade Office in Malaysia, the market label Malaysia and Thailand are almost monopolistic, but the market capacity of longan products is very large.

Therefore, in order to expand the export of longan, litchi in particular, and agricultural products in general from Vietnam to Malaysia, businesses need to take measures to preserve products for shipping by sea, reduce costs, and increase competitiveness with Vietnam. similar products on the market.

Regarding agricultural products, according to Deputy Minister of Industry and Trade Do Thang Hai, Vietnam’s fresh litchi products have been exported to 30 different markets, including China, the US, the EU, Japan, and China. Korea, the countries in ASEAN, the Middle East… and is continuing to be expanded. As for the longan, the main consumption market is still in the country, but it has also been initially exported to Japan and the EU.

In particular, in recent years, the provinces of Bac Giang, Hung Yen, Hai Duong and Son La have implemented many projects to improve the quality and value of the growing areas, invest in the application of science and technology in agricultural products. production to improve productivity, ensure product quality and safety, serve domestic consumption as well as meet standards and conditions for export. As a result, the yield of litchi and longan is maintained or increased steadily over the years.

People buy and sell litchi fruit in Bac Giang. (Photo: Danh Lam/VNA)

However, besides the advantages, the abundant supply is putting great pressure on consumption when exports in many markets drop sharply and domestic demand is also limited. Meanwhile, the traditional market and with the largest demand is China, which has increasingly increased requirements for quality, quarantine, labeling, packaging as well as related regulations on traceability, preservation, etc. Shipping, payment…

In order to have a successful crop, Mr. Hai asked the units of the Ministry of Industry and Trade to keep up-to-date on the situation of agricultural products and fruits in the season, to regularly exchange with businesses to grasp the demand. export and consumption support.

In the long-term, in order to implement fundamental and sustainable solutions, the Ministry of Industry and Trade will continue to coordinate with the Ministry of Agriculture and Rural Development, ministries, branches and localities to orient policies and have opportunities mechanism to encourage the formation and replication of the agricultural value chain model from production to consumption in association with market demand, production in accordance with the planning, quantity and quality of agricultural products.

Along with that, investing in the development of the preservation and deep processing industry to diversify products and attract the participation of stakeholders in the value chain from manufacturers to distribution systems and enterprises. processing, exporting, business support organizations, to contribute to bringing lychee, longan in particular and agricultural products to go further and more sustainably.

Duc Duy (Vietnam+)