(time.news)

Investment round of 5 million euros for Contents Spa, the martech company that, thanks to artificial intelligence, analyzes data and creates natively multilingual content, attractive to users and search engines. The platform has implemented innovative tools for the discovery of trends for publishers and ecommerce. The investment will allow the company (already present in Italy, Spain, France, the United Kingdom and the United States) to grow and consolidate its technological leadership in the rich content creation industry.


The company was founded in 2018 by Massimiliano Squillace, a serial entrepreneur of companies in the tech and digital field with already five exits and a consolidated international expertise, also thanks to the exit of OLX at Naspers.

The Contents.com platform revolutionizes the approach to content creation by making available in SAAS the essential tools for the creation and dissemination of content, from trend analysis to automatic generation of texts thanks to NLG. The system, based on Natural Language Generation, allows you to obtain automatically generated content without human intervention. The proprietary algorithm is integrated in a single environment that guarantees the rapid and intuitive use of the tools available thanks to its simple and immediate interface. To date, Contents.com has 100k users from all over the world, 500 data sources integrated every day, 3 billion data processed per month and finally 3 million E-commerce stores monitored in one hour.

“When you are looking for an investor, don’t just look for money, look for the right people. This is what has guided us in this round and we are very happy that we have found the perfect partners to accelerate our growth. The financing round serves to further strengthen Contents’ action in Europe, but above all to strengthen its presence in the United States and South America and the expansion in the APAC market. Our ambition is great and our impact will be even more so ”, explains CEO and founder Massimiliano Squillace.

The lead investor of Contents’ capital increase is Sinergia Venture, a fund of Synergo Capital, an independent asset management company which, since 2004, has been managing alternative investment funds for a total value of 1.3 billion euros.

Synergo Capital specializes in making investments in Italian SMEs founded and managed by successful entrepreneurs looking for both strategic and financial support to speed up the growth of their companies and make the most of development opportunities on the international market. In 2020 the company created Sinergia Venture Fund, the first Italian venture capital fund with subsidized taxation dedicated to innovative scale-ups, and Sinergia Venture, a fund of Synergo Capital, an independent asset management company which, since 2004, has managed alternative investment funds for a total value of 1.3 billion euros.

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