Seoul: A Korean company has taken to the streets to advertise women as cows. The advertisement for Soul Milk, one of South Korea’s leading dairy brands, caused a great deal of controversy. Meanwhile, the young man sees a group of women doing yoga and drinking water from streams. While he was filming these women on camera, he hit a pole lying on the ground and fell. One of the women turned around and saw a man with a camera. In the next shot all these women are advertised as cows. It is followed by the caption ‘Pure water, organic food, 100% pure sol milk .. Completely natural milk from the most beautiful nature in Chiongang ..’ The ad was released on November 29th. The 52-second ad aimed to show the company that its products are not counterfeit. But Soul Milk withdrew the ad after criticism mounted that it promotes gender discrimination and misrepresentation of women. Soul Dairy Co., the parent company of Soul Milk, came out with an apology. This issue will be seriously analyzed. More care will be taken to avoid similar incidents in the future. The company said in a statement that it apologizes if the ad has offended anyone in any way. Earlier in 2003, as part of the company’s launch of new products, the South Korean media reported that an advertisement for naked women spraying yogurt on their bodies had caused a great deal of controversy.
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