2024-07-15 21:22:06
TRADE
The Copa América is not only a highly relevant sporting event, but also an economic engine that boosts various sectors. According to the People Media portal, more than 30% of fans watch football matches in places such as shopping malls or entertainment venues, which becomes an opportunity for small, medium and large companies to reactivate and generate new experiences for consumers.
In this context, the TVS Fan Fest was held, organized by TVS Ecuador, an Indian brand specializing in motorcycles. This entertainment space brought together more than 300 attendees at the Malecón 2000 in Guayaquil, offering an experience that fused entertainment and sport. In fact, the finals of the “Copa América 2024” and “Champions League” have seen an increase of 70% and 60% respectively, demonstrating an ever-growing interest. Large screens are installed in squares and public spaces, creating meeting points where friends and families gather to experience each play as if they were on the same playing field. Food plays a crucial role in this experience, with offers ranging from quick snacks to traditional dishes, perfectly complementing moments of joy and tension.
For Fabricio Nicholls, TVS Ecuador brand manager, “As a company, we are dedicated to offering unique experiences to our customers. That is why we organized the Fan Fest, an initiative that fuses entertainment, sport and intense emotions, reflecting our passion for both football and motorcycles. We have been present in the country for five years, consolidating ourselves as a brand committed to growth and aspiring to be one of the main brands at a national level,” said Fabricio Nicholls, TVS Ecuador brand manager.
The study also found that 44% of Gen Z fans who watch sports content related to live matches do so through digital channels. In the case of millennials, 35% interact with apps while watching sports and 24% engage in other activities such as checking email, playing online games and talking on the phone.