Time.news – With the 2026 Winter olympics approaching, Cortina d’Ampezzo is preparing to be the center of global attention also for fashion with the fashion Weekend, an event organized by the Cortina For us association in co-institution with the Municipality , which represents the winter event par excellence in the heart of the Ampezzo area.The 14th edition of the Cortina Fashion Weekend celebrates the history and future of Cortina fashion, combining the Ampezzo identity with a contemporary look. On 6-7-8 December there will be meetings, exhibitions and a ski village with numerous activities that frame an event that takes place in a unique and unrepeatable context. A bridge between the history and future of fashion that distinguishes the Dolomites, recognized for its quality, individuality and craftsmanship. The green light for fashion from today until December 8th is given by Franz Kraler who anticipates the Olympic enthusiasm with a winter opening full of glamor and innovation.
Protagonists of the Fashion Weekend will be the new collections of an exclusive selection of brands that combine luxury and performancefor an always trendy alpine style. Elegance and Performance on the slopes with Bogner who brings the essence of athluxury to the stage. Since 1932, the German brand has combined sartorial tradition and technical functionality, redefining the concept of sporty elegance. Technologically advanced fabrics, modern lines and refined details characterize a collection loved by men and women, perfect for those seeking excellent performance without sacrificing style. Alpine glamor with Elisabetta franchi: inside the Franz Kraler multibrand dedicated to women’s fashion collections, a special corner set up for the Christmas holidays presents the “Chalet” collection.
An exclusive capsule that celebrates the charm of mountain chalets and the elegance of winter sports. And then here’s Ferragamo Winter Escape presenting for Franz Kraler a corner inspired by the theme Wunderkammer – The Wardrobe of Wonders” and a festively lit outdoor installation over three meters high inspired by the famous ballet “The nutcracker” with a giant gold nutcracker,large red Ferragamo gift boxes and a multitude of Christmas sweets. Fashion also with Napapijri: born in the Alps, but perfectly at ease in the Dolomite setting of Cortina d’Ampezzo, from 5 December Napapijri arrives at Kraler to continue to tell The Archive Project with a dedicated corner inside the boutique and an outdoor setting .
And again,space for the talk on the stage of the Rosadira Festival to explore the link between fashion and music,two worlds increasingly in synergy. The meeting will offer a look at how the sectors influence and inspire each othre, reflecting the central themes of the festival itself. An opportunity to discover the creative connections and new trends that emerge from the meeting between style and sound. In the center of the country, Saturday evening show for the installation “Mountain and Marine Memories”, a work that celebrates the ancestral bond between the Dolomites, once submerged by an ancient ocean, and the history of the Ampezzo community, thru a narrative that combines visual elements and sound. At the Faloria refuge,at 2,120 meters and at the arrival of the Cortina cable car,the Ski Village will offer skiers and ski enthusiasts an unforgettable experience among the impressive Dolomites. Here it will be possible to test the latest equipment, combining the adrenaline of the descents with the tranquility of high altitude, for a perfect balance between sport and relaxation. On Saturday and Sunday from 12 onwards, a DJ set by Rosadira festival will light up the atmosphere, transforming the village into a perfect meeting point for après-ski.
What are the main features of the Cortina Fashion Weekend?
Interview
Time.news Editor: Caroline Lopez
Expert in fashion and Winter Sports: Dr. Alessandro Romano
Caroline Lopez: Welcome, Dr. Romano! We’re excited to have you here as we approach the 2026 Winter Olympics. Cortina d’Ampezzo is gearing up not only for sports, but also for fashion with the upcoming Fashion Weekend. How important is this event for the region and the fashion industry?
Dr. Alessandro Romano: Thank you,caroline! The cortina Fashion Weekend is extremely significant.It’s not just a festivity of fashion; it’s a cultural event that bridges the history of Cortina with contemporary trends. The 14th edition aims to highlight the unique identity of the Ampezzo region while attracting both local and international attention, especially with the Olympics just around the corner.
Caroline Lopez: That’s fascinating! You mentioned the unique identity of the region. Can you elaborate on how Cortina’s fashion scene reflects its history?
Dr. Alessandro Romano: Absolutely. Cortina has long been associated with craftsmanship and quality, drawing inspiration from its stunning Dolomite backdrop.The region’s fashion blends traditional techniques with modern aesthetics, creating a distinctive look that speaks to both heritage and innovation. This event showcases that evolution, featuring local designers alongside established names in Italian fashion.
Caroline Lopez: It sounds like a perfect marriage of tradition and modernity. The event will include meetings, exhibitions, and even a ski village. how do these activities enhance the overall experience for attendees?
Dr. Alessandro Romano: The ski village is particularly significant as it connects the winter sports spirit with fashion. Attendees will not only witness fashion shows but also participate in various activities that promote wellness and leisure in a winter sports surroundings. This immersive experience encourages lifestyle integration, showing that fashion is part of a broader cultural narrative that includes sports and social activities.
Caroline Lopez: That integration is indeed compelling.You mentioned Franz Kraler’s involvement in the event. What role dose he play in this year’s Fashion Weekend?
Dr. Alessandro Romano: Franz Kraler is a key figure in initiating this event. His vision is to highlight the Olympic excitement while infusing the fashion world with glamour and innovation.he represents the forward-thinking approach that the event embodies,emphasizing sustainability and contemporary relevance while honoring Cortina’s rich fashion legacy.
Caroline Lopez: Speaking of sustainability, how important is that aspect in the current fashion conversation, especially in events like this?
Dr. Alessandro Romano: Sustainability is crucial. Many designers are focusing on eco-kind practices and materials,which resonates well in a region known for its natural beauty. Events like the Cortina fashion Weekend help raise awareness about sustainable fashion choices, encouraging consumers to rethink how they engage with fashion. The Olympics are a platform for this dialog, making it even more relevant.
Caroline Lopez: It seems like the Cortina Fashion Weekend is setting a precedent not just for the region, but for the global fashion industry. Before we wrap up, what are you most looking forward to at this year’s event?
Dr. Alessandro romano: I’m particularly excited about the combination of local talent and international influencers that will gather for this event. Witnessing how they interweave traditional styles into modern designs in such a picturesque setting is truly inspiring.It’s not just about showcasing clothes; it’s about celebrating a lifestyle, community, and a commitment to the future of fashion.
Caroline Lopez: Thank you, Dr. Romano, for sharing your insights! We look forward to the Fashion Weekend and can’t wait to see how Cortina d’Ampezzo melds the worlds of sport and fashion.
Dr. Alessandro Romano: Thank you, Caroline! It’s been a pleasure discussing this exciting event.
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Stay tuned to Time.news for more updates on the Cortina Fashion Weekend and the 2026 Winter Olympics.