Cosmofarma Exhibition 2021 moves to September: the appointment with the leading event in the Health Care, Beauty Care and all services related to the world of pharmacy, is scheduled from 9 to 12 and will take place in the Bologna exhibition center, simultaneously with Sana and with OnBeauty by Cosmoprof Worldwide Bologna.
The decision to postpone from June to September was taken with a sense of responsibility. BOS srl, organizer of Cosmofarma Exhibition, has chosen to move to September despite the fact that the picture of the pandemic is improving, thanks to the vaccination campaign underway throughout the national territory because, in perspective, the arrival of summer will make it possible to better organize the 2021 edition.
“The rescheduling of the event in September gives us the certainty that the moment will finally be propitious, because the vaccination campaign is progressing and the summer period will bring with it better conditions for our business. And we are aware that the institutions also agree that fairs are a fundamental means for the restart of our economy, both for the fundamental role they have on exports, and for the enormous induced they generate “, so announces Roberto Valente, Chief Executive Officer of BOS Srl.
The aim is therefore for an edition that, while fully respecting what the anti Covid rules are and will be, allows greater peace of mind for everyone and can really put the relationship as a fundamental value at the center. The fulcrum of the exhibition activities, in fact, is precisely the possibility of meeting, of training, of getting to know each other live and therefore of enriching oneself with a wealth of shared knowledge that is not only good for exhibitors, but which has a positive influence on the whole country system. .
“Like us, many pharmacists also want to meet again at Cosmofarma and to create new relationships. The September edition aims to bring together the operators of the pharmacy world in one place, creating new business and training / information opportunities “so he declares Francesca Ferilli, general manager of BOS srl.
Cosmofarma will take place simultaneously with the SANA events, the international exhibition of organic and natural products, and OnBeauty by Cosmoprof Worldwide Bologna, an innovative and essential format dedicated to the cosmetics industry.
“In September, Bologna will be the heart of the synergy between the most important events in our portfolio dedicated to wellness, health and personal care, themes that the pandemic of recent months has placed at the center of attention as never before”, he underlines Gianpiero Calzolari, President of BolognaFiere. – “The presence of multiple distribution channels is the consequence of the radical transformation of the market we are experiencing: health, sustainability and personal care are categories that are increasingly linked to each other, and even the traditional subdivision between one sector and another today has no more meaning. We are facing a profoundly renewed scenario, and we must be ready to develop greater synergies to face the change ”.
“We believe that the opportunity to coexist on the same dates as Sana and OnBeauty by Cosmoprof Worldwide Bologna – continues Francesca Ferilli – can give added value to all our exhibitors and visitors, thanks to a synergistic work between the events, creating a single, particularly important event in Bologna. “
The concomitance with the other events will in fact create an important and very interesting opportunity for entrepreneurs and the public, with a wide-ranging offer dedicated to wellness and cosmetics. The public of insiders will be able to access the BolognaFiere pavilions in an environment of absolute safety, adapted according to the anti Covid regulations based on spacing, sanitation, management of entry and exit flows, sanitization of the rooms, air exchange and measurement of temperature to provide the best possible visiting experience.
The 24th edition of Cosmofarma, dedicated to “Values at the center”, as the claim of the communication campaign states, launches the new thematic trend ReAzione. Training, digital, relationship, are the key words that will guide this new trend, dedicated to the pharmacy of the future.
The conference program of Cosmofarma Exhibition it will therefore develop according to four thematic strands: in addition to ReAzione, the classics, scientific, managerial and institutional. There will be a focus on vaccines, a very current topic today, on new drugs and on the interaction between drugs. From a managerial point of view, there are many topics in the field: marketing & sales in pharmacies after the pandemic, development of the potential of the pharmacy, cross selling, furniture and layout. The institutional line will instead deal with issues relating to the political, economic and legislative scenario of the sector, in meetings organized thanks to the collaboration of the most important associations and federations of the category.
The event takes place under the patronage of FOFI – Federation of Italian Pharmacist Orders, Federfarma, Cannavò Foundation, UTIFAR – Italian Pharmacists Technical Union.