The pandemic has shifted towards digital businesses. So much so that in the Covid-19 era ‘Mental health’ apps have started to fly online as digital consumers have begun to turn their backs on tourism sector which has literally collapsed. According to the latest survey carried out by Trustpilot – which Adnkronos is able to anticipate – the “Mental Health & Wellness” sector records 3-digit growth while the “Travel & Tourism” sector proves to be the most penalized, with 900 million fewer tourists in 2020 in the most popular travel destinations according to UNWTO data .
It has been a real boom Ginger, app to recover mental health which peaked in its utilization rates in September 2020 with a 159% increase in use compared to pre-Covid averages, and requests for virtual therapy grew by 309%. Trustpilot analysts
note that in the same way, anche l’app ‘Doctor On Demand’ saw massive increases in new patients requiring tele-therapy, over 50% for the entire month of October, with data higher than those recorded at the start of the pandemic in March 2020.
So even the reviews offer an interesting insight into the pandemic years and Trustpilot has analyzed their reviews to identify how often words such as mental health, well-being or wellness were mentioned and, between August and November 2020 2,780 times, mentions increased to 4,787 between November 2020 and February 2021. A figure, remarked by the Danish site, which becomes even more explicit in the year-over-year comparison: the same words between February 2019 and February 2020 were mentioned 3219 times, while between February 2020 and February 2021 the value more than tripled (10,811 times).
Ceccarelli: “Travel agencies are on the rise, too much confusion of rules between countries”
“The health and wellness industry as well as the travel industry have both been heavily affected by Covid, each in their own way, but the data collected by Trustpilot suggests that the Health & Wellness sector will continue to grow rapidly in the coming months and that there is hope for the future of tourism as well. ” comments Claudio Ciccarelli, Trustpilot Country Manager in Italy.
In particular, regarding the travel and tourism industry, the World Tourism Organization (UNWTO) found that the most popular travel destinations welcomed 900 million fewer international tourists between January and October 2020, compared to the same period in 2019. In the same time period, international arrivals also they fell by more than 74%. In March 2021, the Danish review platform looked at global consumer activity to understand how much the tourism sector has been affected.
And, unfortunately, it was no surprise to find that the average number of travel reviews, relating to a service purchased and collected during the pandemic, it was 39.7% lower compared to the previous year. Likewise, the average number of travel product reviews left during the pandemic was 81.8% lower than in 2019.
In the second Covid summer, however, Ciccarelli points out that “we are witnessing an increase in demand from travel agencies – previously in decline – due to the confusion regarding the rules and restrictive measures that differ from country to country “.” It is therefore essential to be prepared and remember that, in order to aim for recovery, it is necessary to comply with consumer trends and requests , being ready to renew with them “finally warns the manager of Trustpilot Italy.
(by Andreana d’Aquino)