2024-11-12 09:00:00
The prizes CinqueGiorni to corporate innovation they already have the winners of their 17th edition. The awarded projects belong to the companies Bezoya, Matteco, Crisalion and Homming. Likewise, Cristina García Medinilla, general director of Beigene in Spain and Portugal, was awarded in the most innovative manager category. The awards ceremony will take place on November 26th at the Repsol headquarters in Madrid.
The jury, which met this Monday at the newspaper’s headquarters in Madrid, was composed of Helena Herrero, president and CEO of Hewlett Packard; Javier Escribano, executive director of Escribano M&E; Carme Artigas, former Secretary of State for Digitalization and Artificial Intelligence; Jorge Rivera, director of corporate and institutional relations at PRISA; and Pilar Gil, vice president of PRISA. Carme Artigas sent her votes electronically and Pedro Zuazua acted as secretary of the jury without voting.
In the category of the most innovative entrepreneurial project in the technological field, the award went unanimously to Crisallion Mobility, a Spanish company that works in the design and development of advanced, efficient, safe and sustainable electric mobility solutions, both by plane and on earth. land, for its mobility project which aims to reduce the ecological footprint and promote a sustainable lifestyle, improving air and health in cities.
In the Most Innovative Corporate Initiative in Corporate Social Responsibility category, the award was unanimously awarded to Bezoya for his project Bezoya pledge. This innovative initiative is based on five pillars: origin, sustainable packaging and zero waste, product, sustainable mobility and recycling; position the brand as a champion of total sustainability throughout the value chain.
In the Most Innovative Business Action category linked to the University, the prize was awarded unanimously to Matteco, spin off from the University of Valencia, for the development of a technology based on high-performance catalysts and electrodes that transforms the economics of green hydrogen production: it reduces both investment costs in equipment and operations, helping to require less energy for each unit of hydrogen produced. As a result, catalysts provide durable performance over long periods of operation and can be produced on an industrial scale in formats and sizes adapted to market demand.
In the category of Startup most innovative, the award went unanimously to Homming, a company that developed a software designed to professionalize rental property management from any device and location, improving rent control, reducing costs and increasing efficiency. The automation of tasks, the centralization of processes, the digitalization of interactions between managers, owners, tenants and suppliers and an easy and intuitive interface make it a very useful tool.
In the Most Innovative Manager category, the award went unanimously to Cristina García Medinilla, general director of Beigene in Spain and Portugal. Beigene is a company founded in 2010 that is discovering and developing innovative, accessible and affordable treatments for cancer patients around the world. Graduated in Economics and Business from ICADE and in Geography and History from the Complutense University of Madrid, she has more than 30 years of professional career, of which 15 in managerial positions in companies in the pharmaceutical sector.
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Interview between the Time.news Editor and Innovation Expert
Time.news Editor: Good morning! Today, we have an exciting opportunity to delve into the world of corporate innovation with one of our leading experts, Dr. Elena Reyes, who has spent over a decade studying innovative practices in business. Thank you for joining us, Dr. Reyes.
Dr. Elena Reyes: Thank you for having me! I’m thrilled to be here and discuss such an important topic.
Editor: Let’s start with the recent CinqueGiorni awards for corporate innovation. Four companies were recognized for their groundbreaking initiatives. What do you think makes these projects stand out in today’s business environment?
Dr. Reyes: It’s fascinating! The winning projects from Bezoya, Matteco, Crisalion, and Homming showcase a commitment to innovation that addresses critical global challenges—like sustainability, efficiency, and social responsibility. In today’s market, consumers increasingly favor companies that not just promise but deliver on sustainable practices.
Editor: Absolutely! For instance, Bezoya’s “Bezoya Pledge” focuses on total sustainability. What are your thoughts on the importance of such corporate social responsibility (CSR) initiatives?
Dr. Reyes: CSR initiatives like Bezoya’s are crucial. They resonate with consumers who are passionate about sustainability, which can improve brand loyalty. It’s not just about profit anymore; companies are recognizing that their actions have significant impacts on the environment and society at large. The Bezoya Pledge’s five pillars encapsulate an integrated approach to sustainability throughout the value chain, which is commendable.
Editor: Now, let’s discuss Crisallion Mobility. Their focus on reducing ecological footprints via electric mobility is remarkable. How significant do you believe the transport sector is in combating climate change?
Dr. Reyes: The transport sector is one of the largest contributors to global greenhouse gas emissions. Innovations in electric mobility, like those spearheaded by Crisallion, can drastically reduce these emissions. By promoting solutions that are not only efficient but also sustainable, we’re not just creating cleaner transport; we’re fostering a cultural shift towards eco-conscious living. It’s essential for both urban health and the environment.
Editor: A cultural shift is indeed necessary, and one of the recognitions was awarded to Matteco for their innovative technology linked with the university. How do collaborations between academia and industry enhance innovation?
Dr. Reyes: Collaborations between academia and industry are vital for translating theoretical research into practical applications. Universities are hotbeds of research, and when companies like Matteco engage with academic institutions, they can leverage cutting-edge technologies and talent to drive innovation. This synergy not only propels technological advancements but also enriches the learning experience for students, preparing them for future challenges.
Editor: That intersection of research and practical application is exciting! Shifting gears a little, the jury for these awards included some prominent figures in the business world. In your opinion, how important are juries like this in recognizing and promoting innovation?
Dr. Reyes: Juries composed of industry leaders play a critical role in highlighting successful innovations. Their recognition provides validation beyond just consumer feedback, giving other companies benchmarks to aspire to. By celebrating these initiatives, we encourage a culture of innovation and inspire other organizations to pursue similar paths—creating a ripple effect throughout various industries.
Editor: Well put! As we look forward to the awards ceremony on November 26th, what message do you hope resonates with attendees and viewers?
Dr. Reyes: I hope the message that comes across is one of hope and collective responsibility. Innovation shouldn’t just be about competitive advantage; it’s about creating a better world. The recognition of these companies serves as a beacon—illustrating that sustainable practices and corporate innovation can go hand in hand. We’re all in this together, and it’s time to elevate those who lead by example.
Editor: Thank you, Dr. Reyes! Your insights are truly invaluable. It seems that with leaders like those honored at the CinqueGiorni awards, the future of corporate innovation looks brighter and greener.
Dr. Reyes: Thank you for having me! I believe the innovation landscape will only continue to evolve as more companies take on these responsibilities.
Editor: We appreciate your time today, and we look forward to seeing how these innovations unfold in the coming years.