Creator Logan Moffitt’s Cucumber Salad TikTok Video Goes Viral
Cucumber sales skyrocket… Icelandic market sells out
Famous in Korea for its love of Korean food… MSG is often used in food
Icelandic grocery stores are currently experiencing a ‘cucumber shortage’
Retailers Say ‘Cucumber Sales Surge Due to TikTok’
Recently, a cucumber recipe video uploaded by a TikTok creator has become a hot topic as it has had a huge ripple effect that has shocked a country’s distribution market. As this creator’s video has become so popular, an ohi shortage has occurred in Iceland.
According to ScandAsia, a Nordic news media outlet, on the 23rd (local time), cucumber sales in Iceland have skyrocketed as a result of the recent popularity of ‘Asia-inspired salads’ videos created by food creator Logan Moffitt (23) on TikTok.
Logan Moffitt has been consistently posting cucumber cooking videos on his TikTok account since last month. He has shown his love for cucumbers to the point where he even wrote, “Join the Cucumber Community” on his profile.
He makes various dishes using cucumbers. It is also noticeable that he makes dishes based on Korean food such as cucumber bibimbap, cucumber kimchi, and cucumber cold soup. In Korean recipes, such cucumber recipes are getting a hot response in many countries.
The recently uploaded recipe for ‘Asian Cucumber Salad’ has been viewed 20 million times. This video even caused a cucumber shortage in Iceland. It is also noticeable that the recipe includes the Korean seasoning MSG.
ScandAsia reported that cucumbers have become a hard-to-find ingredient, with photos showing empty shelves in Icelandic grocery stores.
Icelandic netizens responded with comments like, “I went to the supermarket today. While I was buying cucumbers, a woman approached me from behind and asked if I bought them because of TikTok,” and “I ate 6 cucumbers this week because I followed the recipe.”
Retailers say the surge in cucumber sales is due to TikTok content. Not only has demand for cucumbers increased, but sales of other Asian salad ingredients, such as soy sauce and sesame oil, have also increased significantly.
Foreign media outlets are surprised by the powerful influence that TikTok content has on consumers. This is because cucumbers, a common food ingredient, are becoming almost a craze thanks to videos from popular creators.
Meanwhile, Logan Moffitt is a Canadian food creator who is active on YouTube and TikTok. He has 6.5 million followers. He is famous in Korea for his deep love for Korean food, to the point where he uploads videos of himself making kimchi. Last year, he visited Korea and created Korean food mukbang content.
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2024-08-23 09:36:16