The world of influencers is not just fashion. Nor dance on tik tok. Instead, it is also a world full of users, people who spread messages and educational content. To highlight this side of social media, Bookers Italia was born, the first influencer agency dedicated to the world of books and culture in general.
“Influencers are often indicated only as a reality of entertainment and frivolity – comment Gianluca Daluiso and Federico Fabiano founder of Bookers Italia – instead there are also many good creators who manage to gather around them a large following of the public by spreading cultural contents. And we think it is important to enhance them “.
The idea takes on even more value because it was launched precisely at a time of particular difficulty for the world of cultural activities, due to the pandemic. “We have assembled a community of several million followers between instagram and tik tok. And the great thing is that the vast majority of the audience is made up of boys between 13 and 25 years old. And this also makes us understand an important message: that is, that today you can be “cool” in the eyes of young people even when talking about culture and books ”, add the two founders.
In fact, the world of “book-tokers”, influencers able to review books in seconds and drive sales, is now more and more widespread. Around the world, the case history of “The Song of Achilles”, a book from 2012 that sold a thousand copies a week upon release, and which in August last year started selling 10 thousand copies per week made headlines. day in the United States because it ended up on a book influencer’s list of “books that will make you cry”.
In addition to creators, the agency’s roster also includes popularizers and young writers who are very popular on social media, such as Nicolas Paolizzi which only on Instagram has a following of over a million people.
After the test on the Italian market, the idea is to replicate this type of influencer marketing agency in other countries, and enhance influencers in the theater and museum field. In fact in the 2022 is already planned to open in the UK.