Customer wins: Intermarché, the big winner of the first half

The first of the little Sunday infographics. And look at the winners of the first half in terms of the number of customers who won (different from the total number of customers of course). Not surprising, because there is a significant stock effect (with the takeover of Casino stores) but not only that…: Intermarché is the clear winner of the half year. In penetration, the brand gained 1.6 pts according to NielsenIQ. And better than all its competitors. Last but not least: Aldi. Which prompts my conviction regarding the German discounter, which has been established for several months now. If the trend does not improve by the end of the year (and it will be difficult to “land”), there will be profound changes. Strategy, organization and/or management. But changes…