2024-05-15 14:52:01
Following the cosmetics ‘Easydew’, ‘Easyderm’ entered the Japanese market final yr.
Concentrating on main native business districts… Opened in Japan’s prime 5 multi-shops
Don Quijote‘s major retailer offered out the product in only one week.
Ranked 2nd within the spot patch class on an area cosmetics evaluation platform
Daewoong Pharmaceutical magnificence merchandise are rising their presence within the Japanese market. Following the cosmetics model Easydew, which recorded 150% gross sales development for 2 consecutive years, the pimples care model Easyderm Magnificence, which entered the Japanese market final yr, is receiving a constructive response from main native business districts.
Daewoong Pharmaceutical introduced on the 14th that ‘Easyderm Magnificence’, a moist dressing specialty model, obtained constructive responses from customers within the Japanese market and exceeded 1,000 shops.
After acquiring native approval in Could final yr by way of Daewoong Pharmaceutical’s Japanese subsidiary, Easyderm Magnificence succeeded in coming into main magnificence distribution networks in Japan, together with 8 @cosme shops, 110 LOFT shops, and 225 Don Quijote shops. did. A complete of 1,026 shops had been opened inside 9 months of native launch. Particularly, it opened in a complete of 455 shops, together with Don Quijote, Loft, PLAZA, At Cosme, and AINZ&TULPE, that are thought-about considered one of Japan’s 5 largest multi-shops. The shop entry fee is 53% of the variety of shops nationwide (944) within the 5 main multi-shops.
The trade estimates that Easyderm Magnificence’s distribution technique centered on focusing on main multi-shops in Japan has had a constructive affect on the growth of shops. Daewoong Pharmaceutical additionally plans to steer native model development by specializing in major business districts equivalent to Ginza, Shibuya, Shinjuku, and Harajuku in Tokyo.
It’s analyzed that native shopper reactions and evaluations of the product additionally performed a job within the growth of shops within the Japanese market. Daewoong Pharmaceutical carried out on-line advertising utilizing fashionable native influencers to extend product consciousness. They launched an Easyderm Magnificence offline gross sales information commercial with influencers, and the content material is alleged to have obtained a heat response, exceeding 4.4 million cumulative views. In truth, Daewoong Pharmaceutical reported that on the Don Quijote Shibuya major department, the place Easyderm Magnificence is situated, the product was fully offered out inside every week of arrival.
Presently, Easyderm Magnificence is alleged to be receiving a number of consideration from Japanese customers by way of phrase of mouth. On LIPS, Japan’s largest cosmetics evaluation platform, its product high quality was acknowledged because it ranked second within the spot patch class. Daewoong Pharmaceutical can be strengthening its on-line channel gross sales community, together with RAKUTEN, Japan’s largest e-commerce platform, and Qoo10, a shopping center fashionable amongst Era Z as a spot to buy Korean cosmetics and clothes.
A Daewoong Pharmaceutical official stated, “Easyderm Magnificence has been acknowledged for its high quality and product energy within the Korean market by rating first in pharmacy gross sales for eight consecutive years (primarily based on IQVIA statistics), and constructive responses are persevering with within the Japanese market,” including, “It’s assembly the wants of the native market and “We are going to shortly set up ourselves out there by creating advertising and distribution methods tailor-made to tendencies,” he stated.
Kim Min-beom, Donga.com reporter [email protected]
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2024-05-15 14:52:01