☕ Good morning Ninja,
the week begins and we start off on the right foot thanks to the most important news of Monday 9 September: an extract of the full version that you can find every day in your newsletter.
While TikTok is preparing for the US elections, X will not use European users’ data to train Grok. Meanwhile, Vogue Italy celebrates 60 years.
X excludes EU users from xAI’s training set. Elon Musk has excluded EU user data from the xAI project after a legal challenge over the privacy of X’s public data used for language models. The EU has raised concerns about GDPR laws, requiring explicit consent from users for the use of their data. While X has introduced new consent options in account settings, it has now decided to exclude public posts from European users, reducing Grok’s ability to provide up-to-date responses on European issues.
How Brands Can Leverage Generative AI Research. With the rise of generative AI, the search landscape is changing, with more and more users, especially young people, moving away from traditional search engines. Brands must adapt their strategies to reach consumers on new channels, such as social media, AI platforms, and e-commerce sites like Amazon. Marketing Dive recommends analyzing search data across channels to understand consumer behavior and improve advertising campaigns, adapting to trends in real time.
Increase engagement with longer-form content on YouTube and TikTok. Tubular Labs has released a new report on social media video trends for 2024. The analysis highlights a rise in longer-form video content on YouTube and TikTok, with clips over 30 seconds up 39%. On TikTok, videos between 1 and 2 minutes are also growing in popularity, while Instagram is seeing a surge in engagement thanks to AI-recommended content.
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