Daniel Noboa: the “cardboard” candidate in whom no one believed and achieved what his father never could: the presidency

by time news

2023-10-16 04:24:28

In his own way, he was the chosen one of the family. “I expected it, but not so soon“said Annabella Azín, the mother of Daniel Noboa, on his triumphant night. “He was very clever, very intelligent. warning that it could be his time,” he said about his decision to fight for the presidency and, against all odds, prevail in the second turn over runner Luisa González.

If the mother could not hide her joy, it must have been her husband and father of the victor, Álvaro Noboa, 72 years old, who, in his own way, also felt like a winner in this contest. Owner of an economic empire that includes the export of bananas, finance and other areas of the economy, Don Álvaro tried five times to gain access to the Carondelet Palace by voting. AND always lost, the last time against Rafael Correa. Therefore, the victory of her son against a “political daughter” of the former president has added symbolic value. The surname, which had begun to sound strong from the accumulation of capital of the first Noboa, during the first half of the 20th century, has found its best vindication this Sunday in the third representative of the lineage. A grandson who, currently, is 35 years old.

He was always an adult since he was a child. He overcame the stages very quickly,” says his mother. The son never lacked anything. He had a carefree youth, surrounded by comforts and benefits. He always knew that he had a mandate: to expand the frontier of the possible in favor of the Noboa. First he tried in a natural environment, business. In addition to having held an important position in his father’s Corporation, the Democratic Alliance candidate has shares in numerous companies. To his grandfather’s intuition to multiply profits, he added the expertise offered by the brokerage houses. High studies: Business Administration course at the Stern School of Business at New York University, and Public Administration at the Harvard Kennedy School. He also completed a master’s degree in Governance and Political Communication at George Washington University.

The young right-wing Daniel Noboa will be the next president of Ecuador

From anonymity to the foreground

In 2021 he made his leap into politics. He was elected national legislator. He did not stand out for parliamentary activity. For this reason, when Guillermo Lasso called early elections to avoid a motion of censure, Noboa made a bet that upset everyone, as his own mother recognized. He decided to participate in the elections at the head of an unknown coalition. The assassination of the presidential candidate Fernando Villavicencio shook Ecuador and showed to what extent drug trafficking had become a parallel power.

Noboa participated in the presidential debate. Many Ecuadorians, accustomed to the meaning of his last name, met his face for the first time. The young aspirant watched stealthily as the other contenders rhetorically tore each other to pieces. Armored with a bulletproof vest, as if the television studio could become the scene of a hubbub, opted for dispensation. His interventions were measured and attracted attention. That double play – a cunning equidistance and the imposition of a leader’s language – benefited him to the point of removing him from anonymity and taking him to the second round with 23% of the votes.

The language of TikTok

Social networks were decisive. The young Noboa was underestimated by the analog world. The digital universe, on the other hand, had it as an active protagonist. His wife, the influencer Lavinia Valbonesi, with whom he has a son and is expecting a second, prepared him for the great battle of visibility. TikTok was his main platform. The honey of his private life was worth more than a government program and a rosary of promises. He showed himself on the beach, drinking coconut water, partying at a disco, doing physical exercises, playing the guitar and singing “Save tonight”, by the Swedish Eagle-Eyed Cherry. Habits and preferences of a common citizen.

“Cardboard candidate“Irene Torres, a columnist for the newspaper El Universo, called him for his decision to install life-size figures in different parts of the main cities. “It must be sad to be defeated by a cardboard doll. But González’s strategists had no response to counteract the avalanche of life-size images that caused a sensation on social networks. Frivolous? Could be. Fun? Of course. And that helped him sustain his narrative of presenting himself as someone positive, calm and affable,” the newspaper considered. First fruits.

His informal style, and with some outbursts of cultural tolerance, are called into question in the mouth of his running mate. The candidate for vice president, Verónica Abad, is a furious anti-abortionist. “Nowadays women pretend to be ugly, and that is another reality, Marxism has a lot to do with it.”“, he even said during the campaign.

A horizon of problems

“Opportunities come when they come,” Mrs. Azín mused aloud. And the opportunity arrived. “You must remain as you are and always trust in God.” The beloved son will assume the presidency on November 25. Although he will govern for only 16 months, the remainder of Lasso’s term, he wants to lay the foundations to be re-elected again in February 2025. Noboa has promised gold and moro during the campaign. He has presented himself as the man capable of bringing his effectiveness as a young and prosperous businessman to politics. Pressing issues await him, among them none other than security, but also pending social issues that at the time put Lasso in check, who, like his predecessor, the unpopular Lenin Moreno, faced strong protests. Lasso emerged unscathed from a motion of censure because he sacrificed his own government by calling for early elections. The great winner of the elections, banner of a line of winners, must think that The same thing could never happen to a Noboa.

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