2024-07-09 23:25:11
Monday, July 08, 2024 – 18:14 WIB
AlSafi Danone is one of the producers of ready-to-drink beverages with various milk-based products under the brands AlSafi, Actimel, Danette, Activia, Safio, Alpro etc. and ready-to-drink fruit juice products under the brand Danao. Photo: source for jpnn
jpnn.comJAKARTA – Indonesian hajj and umrah pilgrims certainly remember the freshness of milk and juice-based beverage products in various shops around the Grand Mosque and the Prophet’s Mosque.
However, many people do not know that some of the products that are popular with pilgrims are produced by Alsafi Danone – a joint venture between AlSafi and Danone.
AlSafi, which was founded in 1979, has expanded its wings further in 2001. Since collaborating with Danone, it has now become one of the market leaders in Saudi Arabia and the Middle East.
AlSafi Danone is one of the producers of ready-to-drink beverages with various milk-based products under the brands AlSafi, Actimel, Danette, Activia, Safio, Alpro etc. and ready-to-drink fruit juice products under the brand Danao.
Currently the company has 2 processing plants with 46,000 cattle, 2,643 employees of 102 nationalities.
Alsafi Danone products are distributed in 17 countries in the Middle East. In 2020, Alsafi Danone became one of the best places to work in Saudi Arabia.
In 2023, AlSafi Danone helped new graduates in Saudi Arabia by transferring knowledge through a scholarship program to get practical training in a real work environment.
This collaboration with the Saudi Arabian Ministry of Industry and Mineral Resources contributes to the development of the younger generation in realizing the Kingdom’s vision in 2030 to transform the industry to be more modern.
Indonesian Hajj and Umrah pilgrims certainly remember the freshness of milk and juice-based beverage products in various shops around the Grand Mosque and the Prophet’s Mosque.
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