Construction and Infrastructure Company Danya Cebus And the importer of electrical and electronic products, Newpan, are jointly establishing a company in the field of air conditioning. The joint venture, headed by Erez Yuval, will be maintained by Danya Cebus and Newpan in equal parts (50% each), and will engage in the import, marketing, distribution, engineering, service and sale of air conditioning products.
The joint venture intends to increase the supply of solutions in the field of air conditioning, including marketing the products of global air conditioning giants and leading suppliers in the world and launching a line of home products and systems for the commercial market in VRF technology and mini VRF, among others, under a private label developed by it. The establishment of the joint venture will enable the expansion of Danya Cebus’ activities to additional, tangent and complementary activities to its current areas of activity and will enable Newpan to expand its presence in the air conditioning market in which it has been active for many years.
The partnership between the companies, while maximizing the strengths of each of them – Newpan in the field of importing consumer and service products and Danya through accessibility to contracting projects – will, according to the companies, lead to a significant advantage and the success of the activity. According to Newpan estimates, the air conditioning market in Israel generates about NIS 3 billion a year, with about 800,000 new air conditioning systems installed each year.
“The fastest growing category in the field of air conditioning in the whole world and in Israel in particular, is the category of systems based on VRF technology, which allow the connection of multiple indoor units (evaporators) to one outdoor unit (condenser), precise and separate temperature control for each space and room, significant energy savings, savings “In the case of electricity expenses and particularly quiet operation. In addition, air conditioning systems that operate using the VRF method are also very popular in the commercial field and enable effective central control and supervision,” said Danya Cebus and Newpan.
According to Zvika Gior, Newpan’s chairman, the company will bring you into a venture of trade relations with the world’s leading manufacturers, efficient supply chain management and an excellent service and engineering system. “.
“Danya, as one of the largest construction companies in Israel, will bring the vast experience, vast knowledge and industry branches in Israel and abroad in the field of construction and real estate. I am confident that together we will be able to produce a strong and leading brand in the air conditioner market within a few years and bring innovation and attractiveness to the market, “said Gior.
Ronen Ginzburg, CEO of Danya Cebus, stressed that this is a natural move for the company, which has been operating for years in the field of air conditioning, systems and integration, as part of the projects it carries out. We will bring about a real change in the field of air conditioning, “Ginzburg emphasized.
One of the largest companies in Israel in the field of air conditioning is Tadiran Group, which is traded on the stock exchange at a value of NIS 3.6 billion. The controlling shareholder in Tadiran Group is Moshe Mamrod, who holds 64.4% of its shares and also serves as the company’s CEO and director.
Air Conditioning Activity of Tadiran Group Included in the company’s consumer products segment. In the first nine months of 2021, Tadiran recorded a 1.7% increase in revenues from the consumer goods segment to NIS 790.9 million. The segment profit of the consumer goods segment increased in the first nine months of the year by 8.3% to NIS 115.7 million.