The ball of the Serie A 2019-20 (LaPresse)
DAZN, Sky, Serie A: sub-licensing of satellite and digital terrestrial rights possible
After almost twenty years, DAZN broke Sky’s monopoly by purchasing the TV rights to broadcast the entire Serie A (10 games per round) until the 2023-24 season. Pay TV had to be satisfied with 3 co-exclusive matches per day. However, the streaming app is experiencing some problems managing the flow requested by football fans and the protest many not only among fans on social media but also by associations in defense of consumers.
Currently Sky and DAZN have reached an agreement only for the viewing of Serie A in bars, restaurants and accommodation facilities on the new Sky Sport Bar channel. transfer of sub-license rights on satellite and digital terrestrial channels. A further update on the issue came from the statements of the honorable Raffaella Paita of Italia Viva in Milano Finanza on the opothesis in a streaming reform: “I have proposed the elaboration of a resolution, being drafted in these hours, which is a act of guidance towards the government. We came to define this path because a single hearing in the committee did not guarantee total protection for users-consumers “
The resolution proposed by the Paita will ask “the government to commit to defining regulatory changes that make DAZN and all the other operators involved more stringent to join Conciliaweb and provide the same authority with greater control and sanctioning powers, as well as requesting the certification in the measurement and detection of audience “. “If there is a service, it must be provided with all the guarantees for the users. – the Honorable Member stated on the protests of the fans – The services must be provided in full respect of consumers”. However, only the Minister of Economic Development, Giancarlo Giorgietti, can decide on the sub-licensing of the rights from DAZN to Sky and other operators. However, this hypothesis remains a plan B to be implemented only in the event of serious problems with streaming transmission. On the other hand, DAZN has already set up a backup channel on digital terrestrial at 490.