2023-06-06 18:42:33
Transparency and fairness. French music streaming platform Deezer has developed technology that allows it to identify songs cloning the voices of music stars via artificial intelligence, it announced on Tuesday.
“Our goal is to eliminate illegal and fraudulent content, increase transparency and develop a new compensation system where professional artists are rewarded for creating valuable content,” said Deezer CEO Jeronimo Folgueira. , quoted in a press release.
“This is why (…) we are developing tools to detect content generated by AI,” he continues. This so-called tagging system first aims to identify songs using “synthetic voices from existing artists”.
“This information will be used to notify artists, labels and users of AI-generated content on the platform,” explains Jeronimo Folgueira. For him, this new system intends to “develop a remuneration model that distinguishes between the different types of musical creation”.
AI like Eminem’s voice
An announcement that comes as artificial intelligence is booming and is shaking up many sectors, including music.
In mid-February, star DJ David Guetta was talked about by using AI for a voice like rapper Eminem for one of his shows. The artist did not market this title, explaining to the BBC wanting to “open the discussion for awareness”.
At the heart of the debate, a question: is intellectual property exercised over a vote? “What you protect with copyright is the expression of an idea, and the voice is not really that”, estimated current May Andres Guadamuz, who teaches intellectual property law at the British University of Sussex.
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