Delhi Capitals Secure Lakmé Sun Expert as Principal Sponsor for WPL 2026 season
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Lakmé Sun Expert, a leading sun-care brand, will be prominently featured on the Delhi Capitals’ playing jerseys, signaling a significant boost for the Women’s Premier League (WPL) and the growing commercial viability of women’s cricket in India. The partnership, announced today, underscores the increasing appeal of the WPL to major consumer brands.
The collaboration sees Lakmé Sun Expert become the principal sponsor of the Delhi Capitals (DC) for the WPL 2026 season. As part of the agreement,the brand’s logo will be displayed on the back of the team’s jerseys.
Rising commercial interest in Women’s Cricket
This sponsorship marks a pivotal moment for the WPL, demonstrating its ability to attract considerable investment from established companies. According to a company release, Lakmé Sun Expert, owned by Hindustan Unilever Limited, specializes in sunscreen and UV protection products, integrating skincare with sun protection and holding a strong position in the Indian market.
“The collaboration brings together one of India’s most well-known beauty and skincare companies with one of the league’s most successful clubs,” one analyst noted, highlighting the strategic alignment between the two brands. The partnership is a testament to the rising commercial attractiveness of women’s cricket, attracting mainstream businesses seeking new avenues for exposure and engagement.
A Natural Fit for High-Performance Athletes
Lakmé Sun Expert’s focus on sun protection and everyday skincare solutions aligns perfectly with the demands of high-performance outdoor sports.the brand’s products are designed to provide protection, endurance, and confidence – qualities essential for athletes competing at the highest level.
“lakmé Sun Expert is a perfect fit for high-performance outdoor sports that require protection, endurance, and confidence,” a senior official stated. This synergy extends beyond mere branding, offering practical benefits to the Delhi Capitals players.
Expanding Sponsorship Portfolio and Building Momentum
For the Delhi Capitals, this partnership expands their sponsorship portfolio and reinforces their position as a leading franchise in the WPL. The agreement also demonstrates the league’s capacity to compete in a highly competitive sponsorship market.
The growing trust in women’s sports as a viable platform for brand promotion is a key takeaway from this deal. As the WPL establishes itself as a leading women’s sports property, partnerships like these emphasize the league’s growing commercial ecosystem and its role in promoting increased investment, visibility, and storytelling about women’s cricket in India. This collaboration is not just about a logo on a jersey; it’s about building a sustainable future for women’s cricket and empowering athletes through strategic partnerships.
Why: Lakmé Sun Expert partnered with the Delhi Capitals to increase brand visibility and align with the growing popularity of women’s cricket.The Delhi Capitals sought a principal sponsor to bolster their financial standing and enhance their brand image.
Who: Lakmé Sun Expert, a sun-care brand owned by Hindustan unilever Limited, is the principal sponsor. The Delhi Capitals, a franchise in the Women’s Premier League (WPL), are the recipient of the sponsorship.
What: Lakmé Sun Expert will be featured on the back of the Delhi Capitals’ playing jerseys for the WPL 2026 season. The deal signifies a major investment in women’s cricket and the WPL’s commercial viability.
How did it end?: The partnership was announced today and is set to run through the WPL 2026 season. The agreement details the logo placement on the jerseys and implies a broader collaborative marketing effort between the two brands, aiming to build a long-term relationship.
