Delta expands: will open a sportswear chain – will invest NIS 4 million

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Delta Brands
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Delta Brands
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Has announced that it will set up a new sportswear chain under the name Panta rei – “Everything in Flow”. The first store is expected to open in the Azrieli Mall in Tel Aviv, and will have an area of ​​about 120 square meters. In addition, 6 more stores are expected to open, and the total investment on behalf of Delta is about NIS 4 million. The stores are also expected to include an online site for purchasing products online.

Anat Bogner, CEO of Delta Israel Brands: “The new chain is expected to bring a line to the consumer audience, and will include the development of clothing adapted to various sports activities, using specific fabrics and technologies of the parent company, Delta Galil. In the current era leisure and sports activities get more volume “More in this sporting activity. We recognized that this category is on a growth trend, and our customers who know and trust the quality of the products combined with their fashion, are looking for dedicated clothing items and specific cuts.”

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