Demand collapsed – China boss has to go – 2024-07-20 11:27:10

by times news cr

2024-07-20 11:27:10

The China business is particularly important for Porsche, but has not been going according to expectations recently. Now the car manufacturer’s China boss is being replaced.

In view of declining sales figures and a looming customs dispute, Porsche is changing its China boss. Alexander Pollich, previously managing director of Porsche Germany, is expected to take over the position from September, the company announced on Saturday.

Sales chief Detlev von Platen said the Chinese market is currently particularly challenging. Pollich is a proven and experienced sales professional. The 57-year-old replaces Michael Kirsch, who is moving to another position in the group. Porsche did not disclose any details.

Porsche is currently experiencing a significant drop in demand in China. At the virtual annual general meeting, Porsche CEO Oliver Blume said the situation remains “extremely challenging”.

Most recently, sales in the People’s Republic have fallen by a third. China is still one of the company’s most important markets, accounting for around 20 percent of total sales.

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