2024-07-12 00:36:25
Dentsu Bulgaria announced today its new positioning in the global market, under the motto “Innovating to Impact”. With this change, the company marks an important milestone in its 120-year history. The new brand promise to its customers and partners expresses dentsu’s commitment to drive their growth through innovation and the advantage of providing them with a unified, transformative approach to creative and media solutions, data and technology.
Created through the collaborative efforts of a multinational dentsu team, “Innovating to Impact” expresses dentsu’s commitment to achieving results that not only drive business growth, but also generate a positive impact on people, society and our planet.
“Our new brand positioning boldly reaffirms our unwavering commitment to the innovation that drives our customers’ success.” said Maria Grashnova, Dentsu’s CEO for Southeast Europe. “At dentsu, we don’t just follow trends, we strive to set them. ‘Innovating to Impact’ is our promise to our customers, our exceptional team and society, to ensure we are constantly pushing the boundaries of what is possible through professionalism and business transformation.”
The launch of the new motto is the next stage of dentsu’s medium and long-term strategy and its positioning as an integrated partner for growth and transformation of leading global organizations. Dentsu strives to provide clients with the best of both worlds: leading communications brands with their own face and deep expertise, and their ability to work together and connect their unique strengths and services to create a multiplier effect on their clients’ strategies.
The motto “Innovating to Impact” was developed by a Dentsu Creative team led by Riccardo Fregoso, Chief Creative Officer of Dentsu Creative Italy, along with a new brand manifesto. The design look and feel of the new brand was created by the award-winning team at Dentsu Inc. at Dentsu Japan, led by Executive Creative Director Yoshihiro Yagi, one of Japan’s most internationally awarded artists.
Dentsu is a truly unique brand in the market that is positioned at the border between media and creative solutions, technology and consulting approach. When we combine innovation with a clear focus on achieving results, we bring together the best of our capabilities to achieve integrated growth for our clients in Bulgaria who want something different from the traditional business model.”, said Radoslav Nedelchev, Chief Customer Director at dentsu Bulgaria.
“For more than 120 years, innovation has been a core driver of the offerings that come with the dentsu brand; it is in our DNA and in the very culture of our teams around the world. Innovation for dentsu is both the open mindedness and the systematic approach that helps clients approach their business transformation in a new way.” commented Jin Lin, Global President – Global Practices at dentsu.
More information about dentsu and its new positioning can be found here: Innovating to Impact