Due to the continuous increase in prices, sales of FMCG products have been affected in rural areas.
In response to rising inflation, the country’s fast-moving consumer goods (FMCG) sector has suffered a decline.
According to a report published by the market analysis company NielsenQ:
In the second quarter of the current financial year, which ended last September, the sales of FMCG products including toothpaste, soft drinks and chips decreased.
Purchases of those items fell by 0.9 percent compared to the same months of 2021, due to price volatility due to inflation.
Prices of FMCG products, which have been increasing for 6 consecutive quarters, have now almost doubled.
As a result, the sale of such items has been severely affected in rural areas. Sales of FMCG products in these regions were 3.6 per cent lower in the same months of the current fiscal compared to the 2nd quarter of the previous fiscal. The decline was only 2.4 percent in the previous quarter ended June.
The market for FMCG products grew by 1.2 per cent in the months under review.
In this too, food segment FMCG products led the way with a volume growth of 3.2 percent. But at the same time, growth in non-food FMCG products saw a decline of 3.6 percent.
Due to the Corona crisis, consumers bought FMCG products in smaller packets during the March quarter of 2020. The statement said that even when the crisis is over, their continued practice is affecting overall sales.