2023-08-19 00:22:00
Guatemala has the largest youth population in Central America with 7 million people between the ages of 15 and 39, according to Desireé DiazPresident of Junior Achievement Guatemalathis context makes working with youth key because it is the force that lifts up a country.
Furthermore, he adds that 22 out of every 100 Guatemalans they start or seek to start a business, which denotes a very strong entrepreneurial spirit in Guatemala.
“What we want is to foster this spirit so that it continues to grow, because a person who is born in Guatemala you may be the next person to lift a unicorn”, explains the president of Junior Achievement Guatemala.
The objective of I Undertake x Guate it is to strengthen education and guarantee economic freedom, for Diaz it is important to promote them because they are the basis for the future, since the youth are the future entrepreneurs, businessmen, financiers and all kinds of professions in the country.
One of the characteristics of the program is that the ventures that young people must present must go in the categories of Social Impact and Science, Technology, Engineering and Mathematics (STEM). Why was this decision made?
Unfortunately, Guatemala has many shortcomings in these two issues, which we feel cannot be resolved unilaterally and we have to work with the Government, the private sector, civil society, etc. on the whole.
He Social impact It is a root issue that affects the entire cultural fabric of the country, which is why it is necessary to support young people so that they can offer their fresh and innovative minds.
Regarding the races STEM we want to promote them equitably so that they can continue to develop in these basic technical careers that are key to any society. In addition, digital, technology and innovation are in fashion.
What content will the youth be watching during the show?
It has several modules for the boys to train and know how to set up a company It starts from the initial phase of the development of a company: the conception of the idea, how to hold an ideation session, divergence to produce ideas and then how to converge within the other ideas, summarize, how to choose the main idea that you want to develop.
In addition, participants will learn how develop a canvasa business model, and a sheet where you capture the concept that you are going to offer, the allies, what type of business model you want to develop.
And super important how the pitch, because generally you have to do an investor session, go to a bank or look for funds. What we want is to teach them to make a high-impact pitch so that they present their idea with concrete numbers, a key aspect to obtain financing.
We give them topics of social innovation, marketing and digital, as well as the importance of soft skills.
What do you seek to generate in the youth of the country with Yo Emprendo x Guate?
This program serves as a thermometer to measure the entrepreneurship of the young people in Guatemalato see what ideas they produce and generate.
Personally, I am excited about this project because the Guatemalan is very entrepreneurial, so for us it is key that they can change their chip and know that, whether in the Capital City or from insidethey can undertake and change their life, that of their community and generate jobs for development.
The program will develop for freeI urge you to seize the opportunity to change your lives and what may be a future business success.
Interested young people can access our networks as Junior Achievement Guatemala and to access the registration links. have until August to do it.
Once the project begins, the conformation of the teams is made to be able to make presentations of ideas and companies, make the internal contest to see who represents Guatemala in the international contest of Buenos Aires in November 2023.
“We always take the approach that if you are well, the important thing is that your family and community are well to contribute to a better country.”
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