2023-10-19 01:50:12
Ambition Africa is the name of a summit which ended this Wednesday in Paris. French and African entrepreneurs met at the Ministry of Economy and Finance. Objective: to promote economic and commercial exchanges between France and the continent. Exchanges which continue despite the political context.
Published on: 10/19/2023 – 01:50
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French and African bosses, ministers from the continent and France… All took the stage at Ambition Africa for two days. The economic players all insisted on the good figures for trade between the France and the continent. Direct investments abroad in France have doubled in 15 years in Africareaching up to 54 billion euros last year.
But recently, the political situation, particularly inSahel, has deteriorated. With the rise of anti-French sentiment. When questioned, a French boss does not deny the difficulties but believes that they are cyclical and that no definitive conclusion should be drawn. According to this good connoisseur of the continent, in the Sahel, the construction of the Ouagadougou airport is the only French project to have been blocked by the political power.
There is always a real desire for Africa, a desire to develop partnerships on the continent, on the part of French companies.
Marc Cagnard, director of the Sub-Saharan Africa division of Business France
Arthur Ponchelet
Beyond the Sahel, it is Morocco that the situation today is complicated. “ It is currently difficult for French companiesunderlines a boss of the hexagon, because relations at the highest level of the executive of the two countries are bad ».
In total, 4,000 French companies are present in Africa and employ nearly half a million people.
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