Between two receipts, Roxane Carneiro-Deneza pulls out a handkerchief and wipes her tears. Since Thursday, September 29, the day after Camaïeu’s liquidation was pronounced, the manager of the Orly store (Val-de-Marne) has been receiving flowers and chocolates brought to her by her customers. “It’s not my boss I’m crying. It’s you, ma’am”she confides, Saturday 1is October, by thanking one of her loyal customers, a few hours before the definitive closing of the shop where she has worked for nine years.
Gift packages are piling up behind the cash register. The amount of the recipe increases. In this shop located in the gallery of the E. Leclerc hypermarket in Orly, near the working-class districts of Les Aviateurs and La Sablière, customers came in droves to buy clothes sold off at 50% off. The director of the hypermarket has sent his security guard to channel the fifty people who are constantly waiting to enter. “There, you see, suddenly, it’s not really a crisis anymore! »observes the assistant of the store, Elodie – who did not want her last name to appear in this article.
Many are there “to greet the saleswomen”
Many of the clients came because “Camaïeu, it’s dead tonight”. The appeal of low prices, free hangers and the desire to clear a gift card or credit urge them to buy. To buy a lot. Even if it means choosing summer clothes, colorful T-shirts, green sandals or dresses, and regretting that” there [ait] not − 50% off jewelry ».
Many are also there “to greet the saleswomen” and demonstrate “solidarity” whereas ” life is hard “. Because she has “heard on the news that the amount of the recipe is for the employees”, Elisabeth Pommer, 66-year-old retiree, came “take a walk”. And she “buys without really needing” because “it will be for their kitty”, she explains, unable to believe that “this closing is so fast”.
The brand founded in 1984 was placed in receivership in early August, two years after it was taken over by Financière immobilière bordelaise (FIB), a property company owned by businessman Michel Ohayon, 104e fortune of France, according to the magazine Challenges. On Wednesday, September 28, the Commercial Court of Tourcoing pronounced its liquidation, after rejecting the continuation plan presented by Mr. Ohayon.
The judicial administrator of the Roubaix brand has decided to allocate the amount of turnover achieved in store from Thursday 2 to Saturday 1is October to the financing of severance pay for 2,600 employees. Nearly 25 million euros in sales have been collected, according to our information. In three days, some stores achieved the equivalent of a month of activity. ” That’s crazy “recognizes Roxane Carneiro-Deneza.
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