2023-09-21 07:43:18
Men’s shirt and clothing brand “DETERMINANT” has always focused on functionality, excellent quality and fashionable style. The brand recently held the “Lead The Wave Forward” event at the new LAB Concept store in Admiralty and created six immersive “educational retail” The zone experience not only showcases the brand’s innovative and modern brand image, but also cooperates with charity partner “Every Bit is Life” to promote water resources conservation.
In order to cooperate with DETERMINANT’s sustainable development work in managing and protecting water resources, the brand has created a breakthrough and innovative waterless dyeing technology to change the textile industry’s reliance on water resources. Dyeing a cotton shirt using traditional dyeing techniques requires the use of 40 liters of water, while waterless dyeing technology can significantly save water. This patented innovative technology also cooperates with DETERMINANT’s sustainable development strategy “360BETTER” to help the brand develop breakthroughs The new standard of tradition rewrites the definition of the “green fashion” industry.
The limited-time experience area uses the theme wall of the “Lead The Wave Forward” project as the main axis. The eye-catching welcome message “DETERMINANT and every drop is life invites you to reflect on the water footprint of making clothing” is displayed on the wall, encouraging everyone to become an “Aquapreneur” and join the Respond to water conservation and use specially designed augmented reality filters to promote the important message of protecting water resources on social platforms.
As long as “Aquapreneur” scans the QR code in the photography area, he can activate the augmented reality filter to take unique photos, and then share personal environmental protection messages on Instagram. Every time the augmented reality filter is activated, “DETERMINANT” will donate HKD$1 to Bits of Life, and will also donate $10 for every relevant post shared on Instagram Stories.
The third special area focuses on the “Power of 40 liters of water” through the story wall, exploring the four major themes of “Restore”, “Regrow”, “Rehydrate” and “Recharge”, allowing everyone to understand the power contained in every drop of water.
The product wall next to it displays “DETERMINANT”‘s first “water-free dyeing” series. The series promises to reduce water use in the production process and incorporates environmental protection concepts, while maintaining the brand’s consistent excellent functionality, design and affordable prices.
Customers can also browse the new “Waterless Dyeing” series in the dedicated area. This high-tech retail experience allows customers to simply scan the RFID code to view product information. They can also scan the QR code on the mirror to easily purchase products and products. Checkout.
DETERMINANT Admiralty Gallery Store
Address: Shop B02, LAB Concept, Admiralty Gallery, 93 Queensway, Admiralty
Tel: 9829 7917
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