Diana Bracco, ‘culture improves the quality of life’

2023-09-08 17:58:09

“The relationship between well-being and cultural enjoyment is a strategic theme for the Bracco Foundation, because it manages to embrace the three strands on which our commitment is concentrated: culture, science and social issues. Cultural practice has taken on an increasingly important role in contemporary society. And it is demonstrated by numerous studies on the population of different countries that attending concerts, theatres, cinemas and exhibitions increases the perception of one’s well-being and is ‘good’ for the person. In other words, culture improves the quality of life of the ‘individual”. Diana Bracco, president of the Bracco Foundation and Bracco Group, said this in a video message on the occasion of the meeting ‘Care artfully: beauty as therapy’, at the Carlo Bilotti Museum of Villa Borghese in Rome.

“Sometimes – he underlined – we focus only on the purely technological development of medical instruments: research and innovation remain fundamental, let it be clear, but they must not distance healthcare workers and doctors from the idea that the patient’s request for health is also a request for all-round well-being. And so the use of art creates a favorable environment for patients, helps them deal with therapies and manage stress and fears”.