2024-07-13 21:34:15
This is what DiDi does after one of his drivers is arrested for a crime.
According to Statista, 30 percent of Mexicans use a taxi at least once per app.
DiDi specified how it operates in situations that may directly relate to the brand.
Brands usually have a crisis containment process, so for any situation that concerns them and could have a negative impact, they activate a protocol; This is what happens to DiDi when the authorities stop a driver.
30 percent of Mexicans use a taxi app at least once, and the global app-based taxi market is expected to grow to $238 billion by 2030, according to Statista.
Drivers for DiDi
With the recent news that a DiDi driver was involved in a case of femicide that took place in the state of Sonora, some consumers have expressed interest in what the brand does after one of its drivers does something inappropriate, or in a situation where the authorities intervene .
According to the terms and conditions of the brand, in its Limitation of Liability section, Didi denies any action taken by the driver within the application and outside, including judicial orders or any other interference by the authorities.
Therefore, in the first approach to this type of information, it can be understood that drivers who commit some type of crime will not be associated with the brand at any time, since they signed and accepted the aforementioned terms.
Similarly, the question arose as to whether workers of this type can be dismissed if they are involved in a type of investigation by the authorities, and this is what was said, in relation to the same situation. In the Suspension and Termination section, the parties to terminate the relationship with the driver are specified.
This section states that in the event that the DiDi driver violates any applicable rule or law and is notified by the competent authorities, he or she may terminate the application contract to terminate the use of the application, but without being specific about who does it. .
When brand employees engage in illegal actions, such as fraud, embezzlement, bribery or regulatory violations, they not only face personal legal consequences, but also threaten the reputation and stability of the company. These actions can result in financial penalties, loss of licenses, lawsuits and reduced consumer confidence.
The brand could suffer significant damage to its public image, which could result in reduced sales, loss of customers, and difficulty attracting talent. In addition, the illegal activities of employees can lead to additional costs for the company in terms of audits, corrective actions, and public relations efforts to repair its reputation.
An example of this can be seen when employees act in a way that is alleged to be wrong, as in the case of a Salinas Group worker, who used a sprinkler to attack a kitten, which unleashed public anger against him.
Cases that are strongly related to the case of the same questions may be taken for granted, cases that are shown to be independent of what the brand and the driver do.
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