2023-05-04 01:42:58
The online consumption habits of Spaniards are rapidly adapting to digital changes, such as the increasingly frequent use of social networks as a shopping gateway or the predilection for stores that offer communication and selection of personalized products.
The digital consultancy specialist in marketing Capterra points out that Spain is above France and Great Britain in purchases on social media channels, although below the international average, but with room for growth.
Another of the trends that mark the development of sales channels is sustainability. According to a 2021 survey on sustainability in Spain, 71% of respondents indicated that companies’ sustainable measures influence when purchasing products or their choice of suppliers. Commercial websites apply several of the concepts of this sustainable policy, since 86% of consumers prefer to buy from a company that develops circular economy practices. In this type of business planning, payment methods that fit individual needs are gaining more and more weight, such as paying in installments or through financing, especially through virtual payment gateways.
However, if in one aspect social networks have changed the concept of online commerce, it is the opinions of users. Almost four out of ten Spaniards who are somewhat or very open to trying new brands due to good user opinions, including images and videos of their shopping experience. In addition, inflation has caused an increase in consumer interest in loyalty programs. According to the data of the study carried out by Capterra, 66% of the users of this type of programs were more interested in them because of the current economic situation.
This loyalty leads consumers to be more receptive to sharing their personal data in exchange for personalized experiences, which range from having the email of the potential buyer to send offers and news to potential customers, to having surveys to find out their tastes and needs. personal, thus managing the trade their products in a more effective way when offering them to their customers
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