“Digital has changed the paradigms that governed the publishing house”

2023-12-07 13:42:55

“Digital has changed all the paradigms that governed the publishing house, in communication, in production processes (today publishers no longer print 1000 copies at a time), it has changed it in letting the publisher know how many copies have been sold, the ‘has changed in the professional skills required by the publishing house. In social media in recent years there has been a profound transformation of the dynamics that govern the world of communication, from Facebook to Instagram to TikTok. This transformation affects different segments of the public. The publishing house’s ability to build its own editorial project thus becomes even more central – and therefore identify genres, select authors and titles – capable of “lasting over time”, of giving a defined and recognizable image to the brand making it distinguishable by readers and in sales channels. And above all to equip themselves with tools, skills and professionalism capable of operating in this new ecosystem. A theme that has been part of AIE’s conferences and professional training since 2000″ said Giovanni Peresson, director of the studies office of the Italian Publishers Association, on the first day of the “More books, more free” fair at the La Nuvola conference center in Rome on the occasion of the presentation of NetRetail Books, a study on the reading habits and digital book purchases of Italians, created by Netcomm with the support of Amazon.

Peresson continues “Italians’ habits have changed. Today there are many more readers. In the 80s, 30% of the population declared that they had read at least one book in their free time, today we have values ​​ranging from 40 to 78%, the size has certainly increased and this is a positive fact. The way of reading has changed, today much less continuous time is dedicated to reading. Reading has become fragmented and occupies the many small spaces of our daily lives, while commuting from home to work, on the subway or on holidays and this has changed the genres that are read. It has become a genre reading, perhaps less literary”