Light Ali Al Hadi Hussein
The book “Digital Makeup” by Assistant Professor Dr. Ali Mawloud Fadel, recently published by Amjad Printing, Publishing and Distribution House in Amman, establishes the idea of the changes that occur to people’s faces when they use digital technologies, or what are known as digital filters.
In the four chapters of his book, the author discusses human attempts to change and improve their features since ancient civilizations, through the Middle Ages, the modern era, and ending with the current millennium, while explaining the image that man created centuries ago, and tried to look through it at his form and composition, and sought to appear through it in a better way than he is, and this is what social networking sites and the features of their applications have provided, which give the user the freedom to appear with the features he wants.
From another perspective, the author presents in this book a theoretical foundation for digital makeup, which he defines as “the process of changing the user’s face and manipulating his features with digital filter techniques that provide many visual models that give a slightly different impression or shape to the real face, whether in terms of skin color, eyes, or reduction and enlargement, as well as a fundamental change in the appearance of the user who is not satisfied with the details of his face.” This leads to an understanding of the virtual life that has taken over the children of the current generation, and has begun to shape their day in the manner found in Internet applications and its vast, terrifying world.
This book is one of the rich sources of verbal innovations and concepts that can become solid scientific studies and true academic breakthroughs in the fields of communication, specifically the digital space that formed the (third life), according to the author’s description, meaning “the existence of the worldly life, which is the first, the afterlife, the second, and the third virtual life,” in which diving into all the events of the days in which time is procrastinated and hours and days are wasted on human beings without achieving anything tangible and useful for them and their families.
It is worth noting that this book was preceded by a publication by the author entitled “Deep Forgery,” which mimics deep fabrication in several aspects, especially since Ali Mawloud Fadhel holds a PhD in Communication and Media Sciences, and holds the position of Head of the Media Department at the College of Arts at Samarra University. He is interested in presenting new topics with intellectual and philosophical dimensions in the field of media and communication, and his research and writings have been characterized by novelty, difference, and renewal, and their pursuit of unique and always pioneering phenomena.