Digital Movie Days, over 160 movie and TV series titles available

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Audiovisual content always on! This is the message that the Italian audiovisual industry intends to convey through the 4th edition of the Digital Movie Days: 9 days in which Italian consumers will be able to buy or rent over 160 film titles, including news and catalog, at promotional prices, by accessing to the main digital platforms. A way to support the legal market and give Italian families the opportunity to consume films and TV series at any time and wherever they are.

From 16 to 24 October all users will be able to benefit from the promotion of Italian cinema, renting audiovisual content for € 1.99 or buying audiovisual content for € 4.99: the Digital Movie Days are promoted by Univideo in collaboration with CG Digital, Chili, iTunes, Mediaset Infinity, ITsART, Prime Video, Rakuten Tv, Sky Prima Fila, The Film Club, TimVision.

The growing success of the initiative also involves ITsART this year, an online platform promoted by Ministry of Culture with Cassa Depositi e Prestiti to distribute artistic and cultural contents with a view to digital innovation, on an international scale.

“The goal of this awareness campaign – explains the President of Univideo, Pierluigi Bernasconi – is to bring the Italian consumer even closer to the legal online market for audiovisual products, facilitating the methods of access and use through digital platforms and providing a wide range of offers, focusing on quality and flexibility also in terms of prices. The Digital Movie Days are not a commercial operation, it is a strategic choice pursued for 4 years by the Italian audiovisual industry, in collaboration with important Italian and international players, to highlight the many opportunities made available to users today. to use film products safely and above all legally. The importance of this project has also been fully grasped at the institutional level: this year it will be possible to enjoy many cinematographic works also thanks to ITsART, a platform promoted by the Ministry of Culture that distributes cultural and artistic contents online. A decisive support for the culture of legality “.

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The initiative, promoted by Univideo in collaboration with CG Digital, Chili, iTunes, Mediaset Infinity, ITsART, Prime Video, Rakuten Tv, Sky Prima Fila, The Film Club, TimVision, aims to encourage legal access to content audiovisuals by Italian consumers, offering them at a reduced price of over 50%, both for rental and for sale, a wide variety of films enjoyed through the most advanced technological standards (4k Ultra HD)

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