Domestic fashion brand Dint announced on the 9th that it will present the 25th spring/summer (SS) collection of high-end brand ‘KELLY SHIN’ at the Forbes Oniric fashion show to be held at the Bridge Club on the Champs-Élysées in Paris on the 23rd.
The Oniric Fashion Show is an event hosted by fashion model Magda Swider and Dominique Busseau, founder of French Forbes. Every year, it invites world-class designers and provides them with opportunities to advance into the global market. In particular, it holds various events in advance of Paris Fashion Week, such as awards for new designers and special invitation exhibitions.
Dint will present Kelly Shin’s 25th Spring/Summer collection under the theme “TO THE SHORE” at this fashion show, featuring a visual depiction of an enterprising woman who, even in the darkness of the deep sea, continues to search for her own light on her journey through life.
Kelly Shin is a brand launched by Dint in 2017 targeting the global market. It emphasizes strength and sophistication at the same time and explores the changing self of women with its concept. Recently, it unveiled its 25th spring/summer collection at Seoul Fashion Week.
Shin Su-jin, CEO of Dint, said, “We are achieving remarkable results in the global market,” and “We plan to continue our activities as a leader in K-fashion in global markets including Europe, Asia, and the United States.”
Meanwhile, Dint will also be operating a pop-up store exclusively for luxury K-fashion in the Marais district of Paris from the 26th to the 29th. It is planned to be operated during Paris Fashion Week, one of the world’s top four fashion shows and a season where buyers from all over the world flock.
NPR, a PR company, has been selected as the organizer of the Paris event, and a marketing event will be held both online and offline by inviting various fashion people, including global influencers and celebrities. In particular, the plan is to integrate the latest marketing solutions, such as Tagger, a data-based social intelligence platform.
Dint established a Singapore corporation last year. It is actively pursuing expansion into Asian countries such as Malaysia, Thailand, and Vietnam, as well as the European market based in Paris.
Reporter Lee Han-gyu [email protected]
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2024-09-09 22:59:56